# Lightdash Brand Identity

A complete profile of **Lightdash**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field      | Value   |
|------------|---------|
| Primary    | #36394A |
| Accent     | #5E4CFF |
| Body Font  | Inter   |
| Heading Font | Britti Sans Medium |

## Color Palette

- primary: #36394A
- secondary: #625DF5
- accent: #5E4CFF
- background: #FFFFFF
- textPrimary: #0000EE
- link: #0000EE

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Britti Sans Medium — https://fonts.google.com/specimen/Britti+Sans+Medium

## Visual Assets

- Favicon: 
- Social card (og:image):

## UI Components

- input: background=#36394A, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#5E4CFF, textColor=#0000EE, borderRadius=6px, shadow=none
- buttonSecondary: background=#DFDBFF, textColor=#0000EE, borderRadius=6px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: data teams and business intelligence professionals

## Lightdash Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Lightdash raises $11M Series A led by Accel | Lightdash**  
  - Image:   
  - Source: [Link](https://www.lightdash.com/blogpost/lightdash-raises-series-a)
- **How to build interactive dashboards with Lightdash | Lightdash**  
  - Image:   
  - Source: [Link](https://www.lightdash.com/blogpost/how-to-build-interactive-dashboards-with-lightdash)
- **Lightdash raises $11M Series A led by Accel | Lightdash**  
  - Image:   
  - Source: [Link](https://www.lightdash.com/blogpost/lightdash-raises-series-a)
- **Lightdash | Build Intelligence, not just dashboards.**  
  - Image:   
  - Source: [Link](https://www.lightdash.com/agentic-bi)
- **Lightning Posts | Lightdash**  
  - Image:   
  - Source: [Link](https://www.lightdash.com/blog)
- **Databricks Data + AI Summit 2025: The semantic layer advantage in an AI-first world | Lightdash**  
  - Image:   
  - Source: [Link](https://www.lightdash.com/blogpost/databricks-2025-recap)

## Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".  
3. Hard-reload the page and click around to capture font URLs.
4. Download the font files locally.
5. View the CSS and copy @font-face declarations.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Britti Sans Medium",
   "role": "heading"
  },
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Britti Sans Trial Semibold",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#36394A",
  "secondary": "#625DF5",
  "accent": "#5E4CFF",
  "background": "#FFFFFF",
  "textPrimary": "#0000EE",
  "link": "#0000EE"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Britti Sans Medium"
  },
  "fontStacks": {
   "heading": [
    "Britti Sans Trial Semibold",
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Britti Sans Medium",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "57px",
   "h2": "76px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "#36394A",
   "textColor": "#FFFFFF",
   "borderColor": null,
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#5E4CFF",
   "textColor": "#0000EE",
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#DFDBFF",
   "textColor": "#0000EE",
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "favicon": "https://framerusercontent.com/images/oTIjxsdUUYoPxSZO5Rt2E7QxLys.png",
  "ogImage": "https://framerusercontent.com/images/A3BTwvXbAjHYhlotVfVz41cm20w.png"
 },
 "personality": {
  "tone": "modern",
  "energy": "high",
  "targetAudience": "data teams and business intelligence professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}
```