Lightdash Brand Identity

A complete profile of Lightdash's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #36394A
• secondary: #625DF5
• accent: #5E4CFF
• background: #FFFFFF
• textPrimary: #0000EE
• link: #0000EE

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Britti Sans Medium — https://fonts.google.com/specimen/Britti+Sans+Medium

Visual Assets

• Favicon:
• Social card (og:image):

UI Components

• input: background=#36394A, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#5E4CFF, textColor=#0000EE, borderRadius=6px, shadow=none
• buttonSecondary: background=#DFDBFF, textColor=#0000EE, borderRadius=6px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: data teams and business intelligence professionals

Lightdash Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Lightdash raises $11M Series A led by Accel | Lightdash
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  • Source: Link
• How to build interactive dashboards with Lightdash | Lightdash
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  • Source: Link
• Lightdash raises $11M Series A led by Accel | Lightdash
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  • Source: Link
• Lightdash | Build Intelligence, not just dashboards.
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  • Source: Link
• Lightning Posts | Lightdash
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  • Source: Link
• Databricks Data + AI Summit 2025: The semantic layer advantage in an AI-first world | Lightdash
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  • Source: Link

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around to capture font URLs.
4. Download the font files locally.
5. View the CSS and copy @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Britti Sans Medium",
   "role": "heading"
  },
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Britti Sans Trial Semibold",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#36394A",
  "secondary": "#625DF5",
  "accent": "#5E4CFF",
  "background": "#FFFFFF",
  "textPrimary": "#0000EE",
  "link": "#0000EE"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Britti Sans Medium"
  },
  "fontStacks": {
   "heading": [
    "Britti Sans Trial Semibold",
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Britti Sans Medium",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "57px",
   "h2": "76px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "#36394A",
   "textColor": "#FFFFFF",
   "borderColor": null,
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#5E4CFF",
   "textColor": "#0000EE",
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#DFDBFF",
   "textColor": "#0000EE",
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "favicon": "https://framerusercontent.com/images/oTIjxsdUUYoPxSZO5Rt2E7QxLys.png",
  "ogImage": "https://framerusercontent.com/images/A3BTwvXbAjHYhlotVfVz41cm20w.png"
 },
 "personality": {
  "tone": "modern",
  "energy": "high",
  "targetAudience": "data teams and business intelligence professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}