# LifestyleRx Brand Identity

A complete profile of **LifestyleRx**'s visual system — colors, typography, components, and personality — extracted from https://lifestylerx.io/. Built for designers, agents, and AI tools.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #63AB3D |
| Accent | #63AB3D |
| Body Font | Inter |
| Heading Font | Averta |

## Color Palette

- primary: #63AB3D
- secondary: #374151
- accent: #63AB3D
- background: #FFFFFF
- textPrimary: #000000
- link: #111827

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Averta — https://fonts.google.com/specimen/Averta

## Visual Assets

- Logo: https://lifestylerx.io/images/lrx_logo.svg
- Favicon: https://lifestylerx.io/favicons/lrx-apple-touch-icon.png
- Social card (og:image): https://lifestylerx.io/images/marketing/graph-phone-other.jpg

## UI Components

- buttonPrimary: background=#63AB3D, textColor=#FFFFFF, borderRadius=6px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#1D4ED8, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: individuals seeking diabetes management solutions

## LifestyleRx Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Join Our Team - LifestyleRx**  
  - Image: https://lifestylerx.io/images/efficacy-slide-653.png  
  - Source: https://lifestylerx.io/join-our-team  
- **All About Glucose**  
  - Image: https://embed-ssl.wistia.com/deliveries/2d39b67a76c7c56164a88a690e61b852.webp?image_crop_resized=1280x720  
  - Source: https://community.lifestylerx.io/c/better-blog/all-about-glucose-a-deep-dive-on-blood-glucose  
- **Our Team - LifestyleRx**  
  - Image: https://lifestylerx-assets.s3.ca-central-1.amazonaws.com/application-assets/headshots/n7R4izEyeQfgXhFQk51WthvCnHCUDYUnGJkDrW0s.jpg  
  - Source: https://lifestylerx.io/our-team  
- **Feed | Better Community by LifestyleRx**  
  - Image: https://i.ytimg.com/vi/Jhe-ZRYTyzo/maxresdefault.jpg  
  - Source: https://community.lifestylerx.io/home  
- **LifestyleRx**  
  - Image: https://lifestylerx.io/images/dev-blog/clinical-platform.png  
  - Source: https://lifestylerx.io/join-our-team/build-software-to-save-lives  
- **Cardiovascular Disease Prevention**  
  - Image: https://embed-ssl.wistia.com/deliveries/4c55243f28e76b9908be59c5e9b793ac.webp?image_crop_resized=1280x720  
  - Source: https://community.lifestylerx.io/c/better-blog/cardiovascular-disease-prevention

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.  
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).  
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.  
4. For each captured font URL: right-click → Save As to download the file locally.  
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```
{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 },
 {
 "family": "Averta",
 "role": "heading"
 }
 ],
 "colors": {
 "primary": "#63AB3D",
 "secondary": "#374151",
 "accent": "#63AB3D",
 "background": "#FFFFFF",
 "textPrimary": "#000000",
 "link": "#111827"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Averta"
 },
 "fontStacks": {
 "heading": [
 "Averta",
 "Inter",
 "ui-sans-serif",
 "system-ui",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Helvetica Neue",
 "Arial",
 "Noto Sans",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ],
 "body": [
 "Inter",
 "ui-sans-serif",
 "system-ui",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ],
 "paragraph": [
 "Inter",
 "ui-sans-serif",
 "system-ui",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ]
 },
 "fontSizes": {
 "h1": "16px",
 "h2": "40px",
 "body": "14px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "6px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#63AB3D",
 "textColor": "#FFFFFF",
 "borderRadius": "6px",
 "borderRadiusCorners": {
 "topLeft": "6px",
 "topRight": "6px",
 "bottomRight": "6px",
 "bottomLeft": "6px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#1D4ED8",
 "borderRadius": "6px",
 "borderRadiusCorners": {
 "topLeft": "6px",
 "topRight": "6px",
 "bottomRight": "6px",
 "bottomLeft": "6px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://lifestylerx.io/images/lrx_logo.svg",
 "favicon": "https://lifestylerx.io/favicons/lrx-apple-touch-icon.png",
 "ogImage": "https://lifestylerx.io/images/marketing/graph-phone-other.jpg",
 "logoHref": "/",
 "logoAlt": "LifestyleRx Logo"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 2,
 "reasoning": "Selected #2 because it is visible, located in the header, has an alt text matching the brand 'LifestyleRx', and links to the homepage.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Get Started with 12-Week Program",
 "reasoning": "Button #0 has a vibrant green background (#63AB3D) and action-oriented text 'Get Started with 12-Week Program', making it the primary CTA."
 },
 "secondary": {
 "index": 3,
 "text": "Switch to US Site",
 "reasoning": "Button #3 has a different background color (#FFFFFF) and serves as a secondary action with text 'Switch to US Site'."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "individuals seeking diabetes management solutions"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 2,
 "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, has an alt text matching the brand 'LifestyleRx', and links to the homepage.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}
```