# LifestyleRx Brand Identity

A complete profile of **LifestyleRx**'s visual system — colors, typography, components, and personality — extracted from https://lifestylerx.io/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/lifestylerx
- Machine-readable JSON: https://characterquilt.com/branding/lifestylerx.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #63AB3D |
| Accent | #63AB3D |
| Body Font | Inter |
| Heading Font | Averta |

## Color Palette

- primary: #63AB3D
- secondary: #374151
- accent: #63AB3D
- background: #FFFFFF
- textPrimary: #000000
- link: #111827

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Averta — https://fonts.google.com/specimen/Averta

## Visual Assets

- Logo: https://lifestylerx.io/images/lrx_logo.svg
- Favicon: https://lifestylerx.io/favicons/lrx-apple-touch-icon.png
- Social card (og:image): https://lifestylerx.io/images/marketing/graph-phone-other.jpg

## UI Components

- buttonPrimary: background=#63AB3D, textColor=#FFFFFF, borderRadius=6px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#1D4ED8, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: individuals seeking diabetes management solutions

## LifestyleRx Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Join Our Team - LifestyleRx**
  - Image: 
  - Source: https://lifestylerx.io/join-our-team
- **All About Glucose**
  - Image: 
  - Source: https://community.lifestylerx.io/c/better-blog/all-about-glucose-a-deep-dive-on-blood-glucose
- **Our Team - LifestyleRx**
  - Image: 
  - Source: https://lifestylerx.io/our-team
- **Feed | Better Community by LifestyleRx**
  - Image: 
  - Source: https://community.lifestylerx.io/home
- **LifestyleRx**
  - Image: 
  - Source: https://lifestylerx.io/join-our-team/build-software-to-save-lives
- **Cardiovascular Disease Prevention**
  - Image: 
  - Source: https://community.lifestylerx.io/c/better-blog/cardiovascular-disease-prevention

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Averta",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#63AB3D",
    "secondary": "#374151",
    "accent": "#63AB3D",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#111827"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Averta"
    },
    "fontStacks": {
      "heading": [
        "Averta",
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "40px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#63AB3D",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1D4ED8",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://lifestylerx.io/images/lrx_logo.svg",
    "favicon": "https://lifestylerx.io/favicons/lrx-apple-touch-icon.png",
    "ogImage": "https://lifestylerx.io/images/marketing/graph-phone-other.jpg",
    "logoHref": "/",
    "logoAlt": "LifestyleRx Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, located in the header, has an alt text matching the brand 'LifestyleRx', and links to the homepage.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started with 12-Week Program",
      "reasoning": "Button #0 has a vibrant green background (#63AB3D) and action-oriented text 'Get Started with 12-Week Program', making it the primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Switch to US Site",
      "reasoning": "Button #3 has a different background color (#FFFFFF) and serves as a secondary action with text 'Switch to US Site'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "individuals seeking diabetes management solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, has an alt text matching the brand 'LifestyleRx', and links to the homepage.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```