lifecast.json

Lifecast Brand Identity

A complete profile of Lifecast's visual system — colors, typography, components, and personality — extracted from http://www.lifecastvr.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #59636E
Accent #1F883D
Body Font Mona Sans VF
Heading Font Mona Sans VF

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: developers and tech enthusiasts

Lifecast Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Mona Sans VF",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#59636E",
    "secondary": "#D1D9E0",
    "accent": "#1F883D",
    "background": "#FFFFFF",
    "textPrimary": "#1F2328",
    "link": "#1F883D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Mona Sans VF",
      "heading": "Mona Sans VF"
    },
    "fontStacks": {
      "heading": [
        "Mona Sans VF",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Noto Sans",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ],
      "body": [
        "Mona Sans VF",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Noto Sans",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ],
      "paragraph": [
        "Mona Sans VF",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Noto Sans",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "24px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#1F2328",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20height%3D%2232%22%20aria-hidden%3D%22true%22%20viewBox%3D%220%200%2024%2024%22%20version%3D%221.1%22%20width%3D%2232%22%20data-view-component%3D%22true%22%20class%3D%22octicon%20octicon-mark-github%22%20data-fc-idx%3D%220%22%3E%0A%20%20%20%20%3Cpath%20d%3D%22M10.226%2017.284c-2.965-.36-5.054-2.493-5.054-5.256%200-1.123.404-2.336%201.078-3.144-.292-.741-.247-2.314.09-2.965.898-.112%202.111.36%202.83%201.01.853-.269%201.752-.404%202.853-.404%201.1%200%201.999.135%202.807.382.696-.629%201.932-1.1%202.83-.988.315.606.36%202.179.067%202.942.72.854%201.101%202%201.101%203.167%200%202.763-2.089%204.852-5.098%205.234.763.494%201.28%201.572%201.28%202.807v2.336c0%20.674.561%201.056%201.235.786%204.066-1.55%207.255-5.615%207.255-10.646C23.5%206.188%2018.334%201%2011.978%201%205.62%201%20.5%206.188.5%2012.545c0%204.986%203.167%209.12%207.435%2010.669.606.225%201.19-.18%201.19-.786V20.63a2.9%202.9%200%200%201-1.078.224c-1.483%200-2.359-.808-2.987-2.313-.247-.607-.517-.966-1.034-1.033-.27-.023-.359-.135-.359-.27%200-.27.45-.471.898-.471.652%200%201.213.404%201.797%201.235.45.651.921.943%201.483.943.561%200%20.92-.202%201.437-.719.382-.381.674-.718.944-.943%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://github.com/fluidicon.png",
    "ogImage": "https://opengraph.githubassets.com/02b73efafeb1df1049203143e57ebb00e438d1157052dd6ceb3207ff5ffcf36b/fbriggs/lifecast_public",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which is a strong indicator of being the primary brand logo for GitHub.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and tech enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which is a strong indicator of being the primary brand logo for GitHub.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}