# LifeAt Brand Identity

A complete profile of **LifeAt**'s visual system — colors, typography, components, and personality — extracted from https://lifeat.com. Built for designers, agents, and AI tools.

## Quick Facts

| Field       | Value       |
|-------------|-------------|
| Primary     | #4169E1     |
| Accent      | #4169E1     |
| Body Font   | Circularstd |
| Heading Font | Circularstd |

## Color Palette

- primary: #4169E1
- accent: #4169E1
- background: #F9F7F6
- textPrimary: #333333
- link: #0000EE

## Typography

- primary: Circularstd — https://fonts.google.com/specimen/Circularstd
- heading: Circularstd — https://fonts.google.com/specimen/Circularstd

## Visual Assets

- Logo: https://cdn.prod.website-files.com/60babc2e4a97ce747f58d8db/66999b7e529f9d524a815d65_kln.svg
- Favicon: https://cdn.prod.website-files.com/60babc2e4a97ce747f58d8db/61ff2bf76de89d0764c086c7_Frame%2018.png

## UI Components

- buttonPrimary: background=#4169E1, textColor=#FFFFFF, borderRadius=20px, shadow=none
- buttonSecondary: background=#F2F2F2, textColor=#000000, borderRadius=6px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: professionals seeking productivity tools

## LifeAt Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Virtual Co-Working Rooms**
  - Image: https://cdn.prod.website-files.com/60babc2e4a97ce747f58d8db/646e4ea0bb8410180217619f_harry%20cover.webp
  - Source: https://www.lifeat.com/coworking
- **🏔Nature**
  - Image: https://cdn.prod.website-files.com/60babc2f4a97cece9858d8e7/63f5186bb3e7787a076804c1_hq720.jpeg
  - Source: https://www.lifeat.com/category/nature
- **Virtual Co-Working Rooms**
  - Image: https://cdn.prod.website-files.com/60babc2e4a97ce747f58d8db/644c13019b0887a16f65ef6e_74be320c0aad12767ee92b95ce29f1a3c4-taylor-swift.1x.rsquare.w1400.webp
  - Source: https://www.lifeat.com/coworking
- **🏔Nature**
  - Image: https://cdn.prod.website-files.com/60babc2f4a97cece9858d8e7/634058acf0fcb01d926d7171_thumbnail.jpeg
  - Source: https://www.lifeat.com/category/nature
- **Download LifeAt Desktop App for Free : Mac & Windows**
  - Image: https://cdn.prod.website-files.com/60babc2e4a97ce747f58d8db/6312550346c11a79501f7fe1_mac%20landing%20page%20gif.gif
  - Source: https://www.lifeat.com/mac-download
- **🪟 Window**
  - Image: https://cdn.prod.website-files.com/60babc2f4a97cece9858d8e7/634058adf611c171581e87f7_hq720.jpeg
  - Source: https://www.lifeat.com/category/window

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Circularstd",
 "role": "body"
 }
],
 "colors": {
 "primary": "#4169E1",
 "accent": "#4169E1",
 "background": "#F9F7F6",
 "textPrimary": "#333333",
 "link": "#0000EE"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Circularstd",
 "heading": "Circularstd"
 },
 "fontStacks": {
 "heading": [
 "Circularstd",
 "sans-serif"
 ],
 "body": [
 "Circularstd",
 "sans-serif"
 ],
 "paragraph": [
 "Arial",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "14px",
 "h2": "64px",
 "body": "12px"
 }
 },
 "spacing": {
 "baseUnit": 10,
 "borderRadius": "0px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#4169E1",
 "textColor": "#FFFFFF",
 "borderRadius": "20px",
 "borderRadiusCorners": {
 "topLeft": "20px",
 "topRight": "20px",
 "bottomRight": "20px",
 "bottomLeft": "20px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#F2F2F2",
 "textColor": "#000000",
 "borderRadius": "6px",
 "borderRadiusCorners": {
 "topLeft": "6px",
 "topRight": "6px",
 "bottomRight": "6px",
 "bottomLeft": "6px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/60babc2e4a97ce747f58d8db/66999b7e529f9d524a815d65_kln.svg",
 "favicon": "https://cdn.prod.website-files.com/60babc2e4a97ce747f58d8db/61ff2bf76de89d0764c086c7_Frame%2018.png",
 "ogImage": null,
 "logoHref": "/",
 "logoAlt": "LifeAt Logo"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 2,
 "reasoning": "Selected #2 because it is visible, located in the header, has an alt text matching the brand ('LifeAt Logo'), and links to the homepage.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "🧠 Start focusing",
 "reasoning": "Button #0 ('🧠 Start focusing') uses the vibrant brand color #4169E1 and has action-oriented text, making it the primary CTA."
 },
 "secondary": {
 "index": 2,
 "text": "Okay",
 "reasoning": "Button #2 ('Okay') has a different background color (#F2F2F2) and serves as a secondary action with less emphasis."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "professionals seeking productivity tools"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 2,
 "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, has an alt text matching the brand ('LifeAt Logo'), and links to the homepage.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}
```