# LifeAt Brand Identity

A complete profile of **LifeAt**'s visual system — colors, typography, components, and personality — extracted from https://lifeat.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/lifeat
- Machine-readable JSON: https://characterquilt.com/branding/lifeat.json
- Per-page llms.txt: https://characterquilt.com/branding/lifeat/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4169E1 |
| Accent | #4169E1 |
| Body Font | Circularstd |
| Heading Font | Circularstd |

## Color Palette

- primary: #4169E1
- accent: #4169E1
- background: #F9F7F6
- textPrimary: #333333
- link: #0000EE

## Typography

- primary: Circularstd — https://fonts.google.com/specimen/Circularstd
- heading: Circularstd — https://fonts.google.com/specimen/Circularstd

## Visual Assets

- Logo: 
- Favicon:

## UI Components

- buttonPrimary: background=#4169E1, textColor=#FFFFFF, borderRadius=20px, shadow=none
- buttonSecondary: background=#F2F2F2, textColor=#000000, borderRadius=6px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: professionals seeking productivity tools

## LifeAt Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Virtual Co-Working Rooms**  
    
  Source: [Link](https://www.lifeat.com/coworking)
- **🏔Nature**  
    
  Source: [Link](https://www.lifeat.com/category/nature)
- **Virtual Co-Working Rooms**  
    
  Source: [Link](https://www.lifeat.com/coworking)
- **🏔Nature**  
    
  Source: [Link](https://www.lifeat.com/category/nature)
- **Download LifeAt Desktop App for Free : Mac & Windows**  
    
  Source: [Link](https://www.lifeat.com/mac-download)
- **🪟 Window**  
    
  Source: [Link](https://www.lifeat.com/category/window)

## Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.