# Librar Labs Brand Identity

A complete profile of **Librar Labs**'s visual system — colors, typography, components, and personality — extracted from https://www.librarlabs.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/librar-labs
- Machine-readable JSON: https://characterquilt.com/branding/librar-labs.json
- Per-page llms.txt: https://characterquilt.com/branding/librar-labs/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #111827 |
| Accent | #FF5050 |
| Body Font | DM Sans |
| Heading Font | massilia |

## Color Palette

- primary: #111827
- secondary: #4B5563
- accent: #FF5050
- background: #FAFAFA
- textPrimary: #FF5050
- link: #FF5050

## Typography

- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
- heading: massilia — https://fonts.google.com/specimen/massilia

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- input: background=#FFFFFF, textColor=#09090B, borderColor=#D1D5DB, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
- buttonPrimary: background=#FF5050, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px
- buttonSecondary: background=#5C4060, textColor=#FFFFFF, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: libraries and library professionals

## Librar Labs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Solutions - Librar**  
  - Image:   
  - Source: [Solutions](https://www.librarlabs.com/en/solutions)  
- **Solutions - Librar**  
  - Image:   
  - Source: [Solutions](https://www.librarlabs.com/en/solutions)  
- **Solutions - Librar**  
  - Image:   
  - Source: [Solutions](https://www.librarlabs.com/en/solutions)  
- **Librar Labs Launches: AI For Librarians | Fondo**  
  - Image:   
  - Source: [Fondo](https://fondo.com/blog/librar-labs-launches)

## Working with these fonts

Not found on Google Fonts? Here’s a flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "massilia",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#111827",
    "secondary": "#4B5563",
    "accent": "#FF5050",
    "background": "#FAFAFA",
    "textPrimary": "#FF5050",
    "link": "#FF5050"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "massilia"
    },
    "fontStacks": {
      "heading": [
        "massilia",
        "DM Sans",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "DM Sans"
      ],
      "paragraph": [
        "DM Sans"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#09090B",
      "borderColor": "#D1D5DB",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonPrimary": {
      "background": "#FF5050",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px"
    },
    "buttonSecondary": {
      "background": "#5C4060",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.librarlabs.com/_next/image?url=%2Flogo%2FLibrar_Logo_Black.png&w=256&q=75",
    "favicon": "https://www.librarlabs.com/favicon.png",
    "ogImage": "https://librarlabs.com/logo/Librar_Logo_BrightRed.png",
    "logoHref": "/en/home",
    "logoAlt": "Librar"
  }
}
```