# LGND Brand Identity

A complete profile of **LGND**'s visual system — colors, typography, components, and personality — extracted from [https://lgnd.io/](https://lgnd.io/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://lgnd.io/.

- **primary**:  
  `#0056FF`  
  `rgb(0, 86, 255)`  
- **secondary**:  
  `#FF495D`  
  `rgb(255, 73, 93)`  
- **accent**:  
  `#FFEE00`  
  `rgb(255, 238, 0)`  
- **background**:  
  `#131313`  
  `rgb(19, 19, 19)`  
- **textPrimary**:  
  `#131313`  
  `rgb(19, 19, 19)`  
- **link**:  
  `#FFEE00`  
  `rgb(255, 238, 0)`

## Typography

Each font links to its Google Fonts page where available.

- **primary**:  
  Roobert  
  [Google Fonts →](https://fonts.google.com/specimen/Roobert)
- **heading**:  
  Roobert  
  [Google Fonts →](https://fonts.google.com/specimen/Roobert)
  Roobert, sans-serif

## Visual Assets

%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M823.58%202.76999H882.1C927.17%202.76999%20968.7%2027.55%20968.7%2085.36C968.7%20143.17%20927.17%20167.95%20882.1%20167.95H823.58V2.76999ZM877.14%20132.07C902.15%20132.07%20926.46%20121.45%20926.46%2085.35C926.46%2049.25%20902.16%2038.63%20877.14%2038.63H865.58V132.07H877.14Z%22%20fill%3D%22%233A3A3A%22%20style%3D%22fill%3A%20rgb(58%2C%2058%2C%2058)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M272.79%20167.89H104.46L135.89%202.84H304.22L272.79%20167.89Z%22%20fill%3D%22%233A3A3A%22%20style%3D%22fill%3A%20rgb(58%2C%2058%2C%2058)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M633.33%202.72H468V168.05H633.33V2.72Z%22%20fill%3D%22%233A3A3A%22%20style%3D%22fill%3A%20rgb(58%2C%2058%2C%2058)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M0%202.84H42.57V131.74H98.78V167.89H0V2.84Z%22%20fill%3D%22%233A3A3A%22%20style%3D%22fill%3A%20rgb(58%2C%2058%2C%2058)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M672.71%202.79999H716.83L756%20101.43L775.11%202.79999H817.11L785.02%20167.97H740.89L701.72%2069.34L682.61%20167.97H640.61L672.71%202.79999Z%22%20fill%3D%22%233A3A3A%22%20style%3D%22fill%3A%20rgb(58%2C%2058%2C%2058)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E)

Logo

Favicon

Social Card

## UI Components

Live previews rendered using LGND's actual button styles.

### Input

- **background**: `#F4F4F4`
- **textColor**: `#3A3A3A`
- **borderColor**: `null`
- **borderRadius**: `16.875px`
- **shadow**: `none`

### Button Primary

- **background**: `#0056FF`
- **textColor**: `#FFFFFF`
- **borderRadius**: `16.875px`
- **shadow**: `none`

### Button Secondary

- **background**: `#FFEE00`
- **textColor**: `#3A3A3A`
- **borderRadius**: `16.875px`
- **shadow**: `none`

## Brand Personality

- **Tone**: modern
- **Energy**: high
- **Audience**: tech-savvy professionals and businesses interested in AI and data visualization

## LGND Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Source: [lgnd.io](https://lgnd.io/)

Source: [lgnd.io](https://lgnd.io/)

Source: [lgnd.io](https://lgnd.io/)

Source: [youtube.com](https://www.youtube.com/watch?v=Lbs8nSJT-zU)

Source: [chartmill.com](https://www.chartmill.com/news/LGND/Chartmill-44904-Ligand-Pharmaceuticals-NASDAQLGND-Passes-Minervini-Trend-Template-and-Growth-Screen)

Source: [scr.zacks.com](https://scr.zacks.com/news/news-details/2024/LGND-2025-View-Calls-for-17-Topline-Growth-article/default.aspx)

## Frequently Asked Questions

**What is LGND's primary brand color?**
LGND's primary brand color is `#0056FF`. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does LGND use?**
LGND uses `#FFEE00` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does LGND use?**
LGND uses Roobert as the primary typeface across body and headings.

**Does LGND use a light or dark theme?**
LGND's primary site uses a light color scheme, with a background of `#131313`.

**Where can I find LGND's logo?**
LGND's logo is available directly on their site (https://lgnd.io/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**
This profile was extracted from https://lgnd.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by LGND.

## Methodology

Brand data on this page was extracted from [https://lgnd.io/](https://lgnd.io/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than rehosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by LGND.