# Lexter.ai Brand Identity

A complete profile of **Lexter.ai**'s visual system — colors, typography, components, and personality — extracted from [https://www.lexter.ai](https://www.lexter.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.lexter.ai.

| Color         | Hex Code  | RGB               |
|---------------|-----------|-------------------|
| Primary       | #FF7548  | rgb(255, 117, 72) |
| Accent        | #FF7548  | rgb(255, 117, 72) |
| Background    | #FFFFFF  | rgb(255, 255, 255) |
| Text Primary  | #4B4646  | rgb(75, 70, 70)   |
| Link          | #0000EE  | rgb(0, 0, 238)    |

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: Lato  
  [Google Fonts →](https://fonts.google.com/specimen/Lato)
- **Heading**: Lexend  
  [Google Fonts →](https://fonts.google.com/specimen/Lexend)

## Visual Assets

## UI Components

### Button Primary
- Background: #FF7548
- Text Color: #0000EE
- Border Radius: 8px
- Shadow: none

### Button Secondary
- Background: #F4F3F3
- Text Color: #0000EE
- Border Radius: 4px
- Shadow: none

## Brand Personality

- **Tone:** modern  
- **Energy:** medium  
- **Audience:** business professionals seeking efficiency

## Lexter.ai Brand in the Wild

Image: [blog.lexter.ai](https://blog.lexter.ai/assets/images/contestacao-prescricao/pexels-pavel-danilyuk-8111863.jpg)  
Source: [blog.lexter.ai](https://blog.lexter.ai/contestacao-prescricao/)

Image: [blog.lexter.ai](https://blog.lexter.ai/assets/images/modelo-de-peticao-ia/Modelo%20de%20Peti%C3%A7%C3%A3o%20com%20Ia.jpg)  
Source: [blog.lexter.ai](https://blog.lexter.ai/modelo-de-peticao-ia/)

## Frequently Asked Questions

**What is Lexter.ai's primary brand color?**  
Lexter.ai's primary brand color is #FF7548. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Lexter.ai use?**  
Lexter.ai uses Lato for body text and Lexend for headings. Fonts were detected on https://www.lexter.ai as part of their live design system.

**Does Lexter.ai use a light or dark theme?**  
Lexter.ai's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Lexter.ai's logo?**  
Lexter.ai's logo is available directly on their site (https://www.lexter.ai). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.lexter.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lexter.ai.

## Methodology

Brand data on this page was extracted from [https://www.lexter.ai](https://www.lexter.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.