Lexius Brand Identity

A complete profile of Lexius's visual system — colors, typography, components, and personality — extracted from https://www.lexius.ai. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.lexius.ai.

• Primary: #070B19
• Secondary: #FE3EE1
• Accent: #FE3EE1
• Background: #030711
• Text Primary: #030711
• Link: #94A3B8

Typography

Each font links to its Google Fonts page where available.

• Primary: Inter (Google Fonts →)
• Heading: Inter (Google Fonts →)
• Font Family: Inter, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Lexius's actual button styles.

Button Primary

• Background: #FE3EE1
• Text Color: #FFFFFF
• Border Color: #FFFFFF
• Border Radius: 6px
• Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0.70578 0.248547 -0.115223 / 0.25) 0px 10px 15px -3px, oklab(0.70578 0.248547 -0.115223 / 0.25) 0px 4px 6px -4px

Button Secondary

• Background: #12161F
• Text Color: #F8FAFC
• Border Color: #1C2029
• Border Radius: 6px
• Shadow: rgba(255, 255, 255, 0.05) 0px 1px 0px 0px inset

Brand Personality

• Tone: modern
• Energy: medium
• Audience: retail businesses

Lexius Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

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Frequently Asked Questions

• What is Lexius's primary brand color?
  Lexius's primary brand color is #070B19. It anchors the visual identity across their website, product UI, and marketing materials.
• What accent color does Lexius use?
  Lexius uses #FE3EE1 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
• What font does Lexius use?
  Lexius uses Inter as the primary typeface across body and headings.
• Does Lexius use a light or dark theme?
  Lexius's primary site uses a dark color scheme, with a background of #030711.
• Where can I find Lexius's logo?
  Lexius's logo is available directly on their site (https://www.lexius.ai). The current logo URL is included in the profile linked above.
• How was this brand profile generated?
  This profile was extracted from https://www.lexius.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.