Lexi Brand Identity

A complete profile of Lexi's visual system — colors, typography, components, and personality — extracted from https://getlexi.io/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://getlexi.io/.

• Primary: #6B7280 (rgb(107, 114, 128))
• Secondary: #4B5563 (rgb(75, 85, 99))
• Accent: #FFFFFF (rgb(255, 255, 255))
• Background: #0A0A0A (rgb(10, 10, 10))
• TextPrimary: #0A0A0A (rgb(10, 10, 10))
• Link: #1F2937 (rgb(31, 41, 55))

Typography

Each font links to its Google Fonts page where available.

• Primary: Inter (Inter Google Fonts →)
• Heading: Inter (Inter Google Fonts →)

Visual Assets

UI Components

Live previews rendered using Lexi's actual button styles.

Button Primary

• Background: #FFFFFF
• Text Color: #000000
• Border Radius: 3px
• Shadow: none

Button Secondary

• Background: #060606
• Text Color: #000000
• Border Radius: 0px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: legal professionals and businesses seeking AI legal solutions

Frequently Asked Questions

What is Lexi's primary brand color?
Lexi's primary brand color is #6B7280. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Lexi use?
Lexi uses #FFFFFF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Lexi use?
Lexi uses Inter as the primary typeface across body and headings.

Does Lexi use a light or dark theme?
Lexi's primary site uses a dark color scheme, with a background of #0A0A0A.

Where can I find Lexi's logo?
Lexi's logo is available directly on their site (https://getlexi.io/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://getlexi.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lexi.

Methodology

Brand data on this page was extracted from https://getlexi.io/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "lovato",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#6B7280",
    "secondary": "#4B5563",
    "accent": "#FFFFFF",
    "background": "#0A0A0A",
    "textPrimary": "#0A0A0A",
    "link": "#1F2937"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "lovato",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Inter",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#060606",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.getlexi.io/_next/image?url=%2Flogo-white-v2.png&w=256&q=75",
    "favicon": "https://www.getlexi.io/favicon-16x16-v2.png",
    "ogImage": "https://www.getlexi.io/og?title=Lexi%20%7C%20AI%20Legal%20Associates&description=Lexi%20AI%20Legal%20Associates%20help%20law%20firms%20scale%20without%20overhead.%20Our%20AI%20lawyer%20handles%20document%20review%2C%20legal%20research%2C%20and%20drafting.%20Backed%20by%20Y%20Combinator."
  }
}