# Lexi Brand Identity

A complete profile of **Lexi**'s visual system — colors, typography, components, and personality — extracted from https://getlexi.io/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/lexi
- Machine-readable JSON: https://characterquilt.com/branding/lexi.json
- Per-page llms.txt: https://characterquilt.com/branding/lexi/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6B7280 |
| Accent | #FFFFFF |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #6B7280
- secondary: #4B5563
- accent: #FFFFFF
- background: #0A0A0A
- textPrimary: #0A0A0A
- link: #1F2937

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=33554400px, shadow=none
- buttonSecondary: background=#060606, textColor=#000000, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: legal professionals and businesses seeking AI legal solutions

## Lexi Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Lexi | AI Legal Associates**
  - Image: 
  - Source: https://www.getlexi.io/
- **Lexi | AI Legal Associates**
  - Image: 
  - Source: https://www.getlexi.io/
- **Lexi | AI Legal Associates**
  - Image: 
  - Source: https://www.getlexi.io/
- **Harvey vs Legora | Lexi Blog**
  - Image: 
  - Source: https://www.getlexi.io/blog/harvey-vs-legora
- **Lexi Blog | Legal AI News & AI Lawyer Insights**
  - Image: 
  - Source: https://www.getlexi.io/blog
- **Lexi | AI Legal Associates**
  - Image: 
  - Source: https://www.getlexi.io/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.