Levers Brand Identity

A complete profile of Levers's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #84889A
• secondary: #A2CBD4
• accent: #E9EAED
• background: #121316
• textPrimary: #121316
• link: #414156

Typography

• primary: Apfelgrotezk — https://fonts.google.com/specimen/Apfelgrotezk
• heading: Apfelgrotezk — https://fonts.google.com/specimen/Apfelgrotezk

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#E9EAED, textColor=#FFFFFF, borderRadius=0px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#121316, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: B2B companies

Levers Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Levers | Bank Reconciliation
  • Image:
  • Source: https://www.uselevers.com/products/bank-reconciliation
• Levers | Blog
  • Image:
  • Source: https://www.uselevers.com/blog
• Levers | Recurring billing and collection on auto pilot.
  • Image:
  • Source: https://www.uselevers.com/industries/subscription

Working with these fonts

Not found on Google Fonts? Actions that can be followed if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and check each captured font URL.
4. Download the file locally.
5. Copy the matching @font-face declarations from the CSS.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
 { 
 "family": "Apfelgrotezk", 
 "role": "body" 
 }
 ],
 "colors": {
 "primary": "#84889A",
 "secondary": "#A2CBD4",
 "accent": "#E9EAED",
 "background": "#121316",
 "textPrimary": "#121316",
 "link": "#414156"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Apfelgrotezk",
 "heading": "Apfelgrotezk"
 },
 "fontStacks": {
 "heading": [
 "Apfelgrotezk",
 "sans-serif"
 ],
 "body": [
 "Apfelgrotezk",
 "sans-serif"
 ],
 "paragraph": [
 "Apfelgrotezk",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "64px",
 "h2": "64px",
 "body": "24px"
 }
 },
 "spacing": {
 "baseUnit": 2,
 "borderRadius": "0px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#E9EAED",
 "textColor": "#FFFFFF",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#121316",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/667582d0a4595ac186003a30/667973cfdb2eb4c5148ed0b7_Logo%20-%20White.png",
 "favicon": "https://cdn.prod.website-files.com/667582d0a4595ac186003a30/66843458139808d1ce19bc2a_favicon.png",
 "ogImage": "https://cdn.prod.website-files.com/667582d0a4595ac186003a30/669aff033253c37fd0421475_open-graph.png"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "B2B companies"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 }
}