# Letterdrop Brand Identity

A complete profile of **Letterdrop**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field         | Value       |
|---------------|-------------|
| Primary       | #020617     |
| Accent        | #475569     |
| Body Font     | Manrope     |
| Heading Font   | Manrope     |

## Color Palette

- primary: #020617
- secondary: #1E40AF
- accent: #475569
- background: #FFFFFF
- textPrimary: #475569
- link: #475569

## Typography

- primary: Manrope — https://fonts.google.com/specimen/Manrope
- heading: Manrope — https://fonts.google.com/specimen/Manrope

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Letterdrop Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **How to Handle Objections in Sales Calls | Letterdrop**  
  - Image:   
  - Source: [Link](https://letterdrop.com/blog/how-to-handle-objections-in-sales-calls)
- **Blog**  
  - Image:   
  - Source: [Link](https://letterdrop.com/blog)
- **Letterdrop - Attract warm leads you're missing today**  
  - Image:   
  - Source: [Link](https://letterdrop.com/?ref=spiff.store)
- **Blog**  
  - Image:   
  - Source: [Link](https://letterdrop.com/blog)
- **LinkedIn Social Selling: A Crash Course | Letterdrop**  
  - Image:   
  - Source: [Link](https://letterdrop.com/blog/linkedin-social-selling-course)
- **Blog**  
  - Image:   
  - Source: [Link](https://letterdrop.com/blog)

## Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
 {  
 "family": "Manrope",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#020617",
 "secondary": "#1E40AF",
 "accent": "#475569",
 "background": "#FFFFFF",
 "textPrimary": "#475569",
 "link": "#475569"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Manrope",
 "heading": "Manrope"
 },
 "fontStacks": {
 "heading": [
 "Manrope",
 "sans-serif"
 ],
 "body": [
 "Manrope",
 "sans-serif"
 ],
 "paragraph": [
 "Manrope",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "16px",
 "h2": "16px",
 "body": "14px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "16px"
 },
 "components": {},
 "images": {
 "logo": "https://cdn.prod.website-files.com/64aaded25575bed150838f01/64aae00f35018faa5a7f2623_letterdrop_logo.svg",
 "favicon": "https://cdn.prod.website-files.com/64aaded25575bed150838f01/64b71978dd6ff3285af9094a_favicon.png",
 "ogImage": "https://cdn.prod.website-files.com/64aaded25575bed150838f01/67f06d5ce020f05e347bee32_Thumbnailsocial.jpg"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "business professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0,
 "colors": 0.9,
 "overall": 0.45
 }
}
```