# Leon & George Brand Identity

A complete profile of **Leon & George**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field       | Value    |
|-------------|----------|
| Primary     | #74081C  |
| Accent      | #0071E3  |
| Body Font   | Shne Buch |
| Heading Font | Shne Buch |

## Color Palette

- primary: #74081C
- secondary: #B1544A
- accent: #0071E3
- background: #FFFFFF
- textPrimary: #343537
- link: #0071E3

## Typography

- primary: Shne Buch — [Google Fonts](https://fonts.google.com/specimen/Shne+Buch)
- heading: Shne Buch — [Google Fonts](https://fonts.google.com/specimen/Shne+Buch)

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- input: background=#EDECE8, textColor=#343537, borderColor=#C2C2C3, borderRadius=6px, shadow=none
- buttonPrimary: background=#74081C, textColor=#FFFFFF, borderColor=#74081C, borderRadius=100px, shadow=none
- buttonSecondary: background=#0071E3, textColor=#FFFFFF, borderColor=#0071E3, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: urban plant enthusiasts

## Leon & George Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Dividum - Forty-Eight - Gray**  
  - Image:   
  - Source: [Dividum Product](https://www.leonandgeorge.com/accessories/dividum-tall-rectangle-planter-48?srsltid=AfmBOoqzvpbjOivU3_W96Vz-geqLQvgtptS20fqjfIAO4feZffDh2dCT)

- **How to Use Coffee Grounds to Fertilize Plants by Léon & George**  
  - Image:   
  - Source: [Coffee Grounds Guide](https://www.leonandgeorge.com/pages/how-to-reuse-coffee-grounds-plants?srsltid=AfmBOopUsVbFK4YoPT7wGqhQX3AtNjCkzwifdf-FEzyt8A07FeGBACUS)

- **No Drainage Hole? Pot Plants Without Killing Them by Léon & George**  
  - Image:   
  - Source: [Drainage Guide](https://www.leonandgeorge.com/pages/how-to-use-planter-no-drainage-hole?srsltid=AfmBOor4LfF9mhaPSd0Bruykx7O235zxsZZSuIb3TnzGELmHob-O6CLq)

- **Monstera Deliciosa Care Guide by Léon & George**  
  - Image:   
  - Source: [Monstera Guide](https://www.leonandgeorge.com/pages/care-monstera-deliciosa?srsltid=AfmBOoqAgfV8flEFBjhXfsMGSoRHhhUyLo3jN-8ixKVR37RDIHk53lBl)

- **Trade Program for interior designers by Léon & George**  
  - Image:   
  - Source: [Trade Program](https://www.leonandgeorge.com/pages/trade-program?srsltid=AfmBOorhcYqBSBJ6owb8qks0zNl_GJ3cexHvz7tV3Jy1N2_tojiDqSiB)

- **Olive Trees – Potted Plants, Shipped, Léon & George**  
  - Image:   
  - Source: [Olive Trees](https://www.leonandgeorge.com/products/collection/olive-tree-collection?srsltid=AfmBOoo8zcPg9Qg8Y7xtp3OvLNs5eRKyEIDd5s6tzio0nTygKlcrGiFw)

## Working with these fonts

Not found on Google Fonts? Here are instructions on how to work with proprietary fonts. Ensure you have permission to use them:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page.
4. Save each captured font URL locally.
5. Copy the matching @font-face declarations from the CSS.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
   {
     "family": "Shne Buch",
     "role": "body"
   },
   {
     "family": "Helvetica Neue",
     "role": "body"
   }
 ],
 "colors": {
   "primary": "#74081C",
   "secondary": "#B1544A",
   "accent": "#0071E3",
   "background": "#FFFFFF",
   "textPrimary": "#343537",
   "link": "#0071E3"
 },
 "typography": {
   "fontFamilies": {
     "primary": "Shne Buch",
     "heading": "Shne Buch"
   },
   "fontStacks": {
     "heading": [
       "Shne Schmal Halbfett",
       "sans-serif"
     ],
     "body": [
       "Shne Buch",
       "Helvetica Neue",
       "Helvetica",
       "Arial",
       "sans-serif"
     ],
     "paragraph": [
       "Shne Buch",
       "sans-serif"
     ]
   },
   "fontSizes": {
     "h1": "62px",
     "h2": "16px",
     "body": "14px"
   }
 },
 "spacing": {
   "baseUnit": 4,
   "borderRadius": "4px"
 },
 "components": {
   "input": {
     "background": "#EDECE8",
     "textColor": "#343537",
     "borderColor": "#C2C2C3",
     "borderRadius": "6px",
     "borderRadiusCorners": {
       "topLeft": "6px",
       "topRight": "0px",
       "bottomRight": "0px",
       "bottomLeft": "6px"
     },
     "shadow": "none"
   },
   "buttonPrimary": {
     "background": "#74081C",
     "textColor": "#FFFFFF",
     "borderColor": "#74081C",
     "borderRadius": "100px",
     "borderRadiusCorners": {
       "topLeft": "100px",
       "topRight": "100px",
       "bottomRight": "100px",
       "bottomLeft": "100px"
     },
     "shadow": "none"
   },
   "buttonSecondary": {
     "background": "#0071E3",
     "textColor": "#FFFFFF",
     "borderColor": "#0071E3",
     "borderRadius": "8px",
     "borderRadiusCorners": {
       "topLeft": "8px",
       "topRight": "8px",
       "bottomRight": "8px",
       "bottomLeft": "8px"
     },
     "shadow": "none"
   }
 },
 "images": {
   "logo": "https://d3gkbidvk2xej.cloudfront.net/assets/images/svg/logo.svg",
   "favicon": "https://www.leonandgeorge.com/assets/images/apple-touch-icon.png",
   "ogImage": "https://d3gkbidvk2xej.cloudfront.net/library/hero_family_large_cropped_34ca5dff51.jpg?&fm=webp&w=1200",
   "logoHref": "/",
   "logoAlt": "Léon & George"
 },
 "personality": {
   "tone": "modern",
   "energy": "medium",
   "targetAudience": "urban plant enthusiasts"
 },
 "designSystem": {
   "framework": "custom",
   "componentLibrary": ""
 },
 "confidence": {
   "buttons": 0.95,
   "colors": 0.9,
   "overall": 0.925
 }
}
```