Leon & George Brand Identity

A complete profile of Leon & George's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #74081C
• secondary: #B1544A
• accent: #0071E3
• background: #FFFFFF
• textPrimary: #343537
• link: #0071E3

Typography

• primary: Shne Buch — Google Fonts
• heading: Shne Buch — Google Fonts

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#EDECE8, textColor=#343537, borderColor=#C2C2C3, borderRadius=6px, shadow=none
• buttonPrimary: background=#74081C, textColor=#FFFFFF, borderColor=#74081C, borderRadius=100px, shadow=none
• buttonSecondary: background=#0071E3, textColor=#FFFFFF, borderColor=#0071E3, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: urban plant enthusiasts

Leon & George Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Dividum - Forty-Eight - Gray

  • Image:
  • Source: Dividum Product

• How to Use Coffee Grounds to Fertilize Plants by Léon & George

  • Image:
  • Source: Coffee Grounds Guide

• No Drainage Hole? Pot Plants Without Killing Them by Léon & George

  • Image:
  • Source: Drainage Guide

• Monstera Deliciosa Care Guide by Léon & George

  • Image:
  • Source: Monstera Guide

• Trade Program for interior designers by Léon & George

  • Image:
  • Source: Trade Program

• Olive Trees – Potted Plants, Shipped, Léon & George

  • Image:
  • Source: Olive Trees

Working with these fonts

Not found on Google Fonts? Here are instructions on how to work with proprietary fonts. Ensure you have permission to use them:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page.
4. Save each captured font URL locally.
5. Copy the matching @font-face declarations from the CSS.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
   {
     "family": "Shne Buch",
     "role": "body"
   },
   {
     "family": "Helvetica Neue",
     "role": "body"
   }
 ],
 "colors": {
   "primary": "#74081C",
   "secondary": "#B1544A",
   "accent": "#0071E3",
   "background": "#FFFFFF",
   "textPrimary": "#343537",
   "link": "#0071E3"
 },
 "typography": {
   "fontFamilies": {
     "primary": "Shne Buch",
     "heading": "Shne Buch"
   },
   "fontStacks": {
     "heading": [
       "Shne Schmal Halbfett",
       "sans-serif"
     ],
     "body": [
       "Shne Buch",
       "Helvetica Neue",
       "Helvetica",
       "Arial",
       "sans-serif"
     ],
     "paragraph": [
       "Shne Buch",
       "sans-serif"
     ]
   },
   "fontSizes": {
     "h1": "62px",
     "h2": "16px",
     "body": "14px"
   }
 },
 "spacing": {
   "baseUnit": 4,
   "borderRadius": "4px"
 },
 "components": {
   "input": {
     "background": "#EDECE8",
     "textColor": "#343537",
     "borderColor": "#C2C2C3",
     "borderRadius": "6px",
     "borderRadiusCorners": {
       "topLeft": "6px",
       "topRight": "0px",
       "bottomRight": "0px",
       "bottomLeft": "6px"
     },
     "shadow": "none"
   },
   "buttonPrimary": {
     "background": "#74081C",
     "textColor": "#FFFFFF",
     "borderColor": "#74081C",
     "borderRadius": "100px",
     "borderRadiusCorners": {
       "topLeft": "100px",
       "topRight": "100px",
       "bottomRight": "100px",
       "bottomLeft": "100px"
     },
     "shadow": "none"
   },
   "buttonSecondary": {
     "background": "#0071E3",
     "textColor": "#FFFFFF",
     "borderColor": "#0071E3",
     "borderRadius": "8px",
     "borderRadiusCorners": {
       "topLeft": "8px",
       "topRight": "8px",
       "bottomRight": "8px",
       "bottomLeft": "8px"
     },
     "shadow": "none"
   }
 },
 "images": {
   "logo": "https://d3gkbidvk2xej.cloudfront.net/assets/images/svg/logo.svg",
   "favicon": "https://www.leonandgeorge.com/assets/images/apple-touch-icon.png",
   "ogImage": "https://d3gkbidvk2xej.cloudfront.net/library/hero_family_large_cropped_34ca5dff51.jpg?&fm=webp&w=1200",
   "logoHref": "/",
   "logoAlt": "Léon & George"
 },
 "personality": {
   "tone": "modern",
   "energy": "medium",
   "targetAudience": "urban plant enthusiasts"
 },
 "designSystem": {
   "framework": "custom",
   "componentLibrary": ""
 },
 "confidence": {
   "buttons": 0.95,
   "colors": 0.9,
   "overall": 0.925
 }
}