# Leon & George Brand Identity

A complete profile of **Leon & George**'s visual system — colors, typography, components, and personality — extracted from [https://www.leonandgeorge.com](https://www.leonandgeorge.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.leonandgeorge.com.

- primary: #74081C, rgb(116, 8, 28)
- secondary: #B1544A, rgb(177, 84, 74)
- accent: #0071E3, rgb(0, 113, 227)
- background: #FFFFFF, rgb(255, 255, 255)
- textPrimary: #343537, rgb(52, 53, 55)
- link: #0071E3, rgb(0, 113, 227)

## Typography

Each font links to its Google Fonts page where available.

- primary: Shne Buch
- heading: Shne Buch

[Google Fonts →](https://fonts.google.com/specimen/Shne+Buch)

```plaintext
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
```

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Leon & George's actual button styles.

**Input**  
input  
- background: #EDECE8
- textColor: #343537
- borderColor: #C2C2C3
- borderRadius: 6px
- shadow: none

**Button Primary**  
buttonPrimary  
- background: #74081C
- textColor: #FFFFFF
- borderColor: #74081C
- borderRadius: 100px
- shadow: none

**Button Secondary**  
buttonSecondary  
- background: #0071E3
- textColor: #FFFFFF
- borderColor: #0071E3
- borderRadius: 8px
- shadow: none

## Brand Personality

- **Tone:** modern  
- **Energy:** medium  
- **Audience:** urban plant enthusiasts

## Frequently Asked Questions

- **What is Leon & George's primary brand color?**  
  Leon & George's primary brand color is #74081C. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does Leon & George use?**  
  Leon & George uses #0071E3 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does Leon & George use?**  
  Leon & George uses Shne Buch as the primary typeface across body and headings.

- **Does Leon & George use a light or dark theme?**  
  Leon & George's primary site uses a light color scheme, with a background of #FFFFFF.

- **Where can I find Leon & George's logo?**  
  Leon & George's logo is available directly on their site (https://www.leonandgeorge.com). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**  
  This profile was extracted from https://www.leonandgeorge.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Leon & George.