Leon & George Brand Identity

A complete profile of Leon & George's visual system — colors, typography, components, and personality — extracted from https://www.leonandgeorge.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.leonandgeorge.com.

• primary: #74081C, rgb(116, 8, 28)
• secondary: #B1544A, rgb(177, 84, 74)
• accent: #0071E3, rgb(0, 113, 227)
• background: #FFFFFF, rgb(255, 255, 255)
• textPrimary: #343537, rgb(52, 53, 55)
• link: #0071E3, rgb(0, 113, 227)

Typography

Each font links to its Google Fonts page where available.

• primary: Shne Buch
• heading: Shne Buch

Google Fonts →

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Leon & George's actual button styles.

Input
input

• background: #EDECE8
• textColor: #343537
• borderColor: #C2C2C3
• borderRadius: 6px
• shadow: none

Button Primary
buttonPrimary

• background: #74081C
• textColor: #FFFFFF
• borderColor: #74081C
• borderRadius: 100px
• shadow: none

Button Secondary
buttonSecondary

• background: #0071E3
• textColor: #FFFFFF
• borderColor: #0071E3
• borderRadius: 8px
• shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: urban plant enthusiasts

Frequently Asked Questions

• What is Leon & George's primary brand color?
  Leon & George's primary brand color is #74081C. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Leon & George use?
  Leon & George uses #0071E3 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Leon & George use?
  Leon & George uses Shne Buch as the primary typeface across body and headings.

• Does Leon & George use a light or dark theme?
  Leon & George's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Leon & George's logo?
  Leon & George's logo is available directly on their site (https://www.leonandgeorge.com). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://www.leonandgeorge.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Leon & George.