# Lenk Brand Identity

A complete profile of **Lenk**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field      | Value        |
|------------|--------------|
| Primary    | #0088CC      |
| Accent     | #0088CC      |
| Body Font  | Hanken Grotesk |
| Heading Font | Hanken Grotesk |

## Color Palette

- primary: #0088CC
- accent: #0088CC
- background: #FFFFFF
- textPrimary: #1A1A1A
- link: #54547E

## Typography

- primary: Hanken Grotesk — https://fonts.google.com/specimen/Hanken+Grotesk
- heading: Hanken Grotesk — https://fonts.google.com/specimen/Hanken+Grotesk

## Visual Assets

- Logo: 
- Favicon: https://getlenk.com/assets/favicon.ico
- Social card (og:image): https://getlenk.com/assets/og-image.png

## UI Components

- input: background=#FFFFFF, textColor=#1A1A1A, borderColor=#E0E6EB, borderRadius=6px, shadow=none
- buttonPrimary: background=#0088CC, textColor=#FFFFFF, borderRadius=6px, shadow=none
- buttonSecondary: background=#ECF6FF, textColor=#FFFFFF, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: financial professionals in Latin America

## Lenk Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Lenk - Plataforma de Originación Financiera en Latinoamérica**
  - Image: 
  - Source: https://getlenk.com/
- **Lenk - Plataforma de Originación Financiera en Latinoamérica**
  - Image: 
  - Source: https://getlenk.com/
- **Lenk - Plataforma de Originación Financiera en Latinoamérica**
  - Image: 
  - Source: https://getlenk.com/
- **Lenk - Plataforma de Originación Financiera en Latinoamérica**
  - Image: 
  - Source: https://getlenk.com/
- **Lenk - Plataforma de Originación Financiera en Latinoamérica**
  - Image: 
  - Source: https://getlenk.com/
- **Lenk - Plataforma de Originación Financiera en Latinoamérica**
  - Image: 
  - Source: https://getlenk.com/

## Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Hanken Grotesk",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0088CC",
    "accent": "#0088CC",
    "background": "#FFFFFF",
    "textPrimary": "#1A1A1A",
    "link": "#54547E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Hanken Grotesk",
      "heading": "Hanken Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Hanken Grotesk",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Hanken Grotesk",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Hanken Grotesk",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "36px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#1A1A1A",
      "borderColor": "#E0E6EB",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#0088CC",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#ECF6FF",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.getlenk.com/frontend/getlenk-website/_next/static/media/logo-azul.67ef8f17.svg",
    "favicon": "https://getlenk.com/assets/favicon.ico",
    "ogImage": "https://getlenk.com/assets/og-image.png",
    "logoAlt": "Lenk - Ir a inicio"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "financial professionals in Latin America"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}
```