# Lenk Brand Identity

A complete profile of **Lenk**'s visual system — colors, typography, components, and personality — extracted from [https://getlenk.com/](https://getlenk.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://getlenk.com/.

| Color Name   | Value       | RGB                 |
|--------------|-------------|---------------------|
| primary      | #0088CC    | rgb(0, 136, 204)    |
| accent       | #0088CC    | rgb(0, 136, 204)    |
| background   | #FFFFFF    | rgb(255, 255, 255)  |
| textPrimary  | #1A1A1A    | rgb(26, 26, 26)     |
| link         | #54547E    | rgb(84, 84, 126)    |

## Typography

Each font links to its Google Fonts page where available.

| Role      | Font         | Google Fonts Link                              |
|-----------|--------------|------------------------------------------------|
| primary   | Hanken Grotesk | [Google Fonts →](https://fonts.google.com/specimen/Hanken+Grotesk) |
| heading   | Hanken Grotesk | [Google Fonts →](https://fonts.google.com/specimen/Hanken+Grotesk) |

## Visual Assets

## UI Components

Live previews rendered using Lenk's actual button styles.

### Input

| Property        | Value           |
|----------------|-----------------|
| background      | #FFFFFF        |
| textColor       | #1A1A1A       |
| borderColor     | #E0E6EB       |
| borderRadius    | 6px           |
| shadow          | none          |

### Button Primary

| Property        | Value           |
|----------------|-----------------|
| background      | #0088CC        |
| textColor       | #FFFFFF        |
| borderRadius    | 6px           |
| shadow          | none          |

### Button Secondary

| Property        | Value           |
|----------------|-----------------|
| background      | #ECF6FF        |
| textColor       | #FFFFFF        |
| borderRadius    | 6px           |
| shadow          | none          |

## Brand Personality

**Tone:** professional  **Energy:** medium  **Audience:** financial professionals in Latin America

## Lenk Brand in the Wild

Image: [cdn.getlenk.com](https://cdn.getlenk.com/frontend/getlenk-website/_next/static/media/hero-asset-2.2de3aa6e.png)  
Source: [getlenk.com](https://getlenk.com/)

Image: [cdn.getlenk.com](https://cdn.getlenk.com/frontend/getlenk-website/_next/static/media/benefit-1.d1e1d26d.png)  
Source: [getlenk.com](https://getlenk.com/)

Image: [cdn.getlenk.com](https://cdn.getlenk.com/frontend/getlenk-website/_next/static/media/benefit-4.f85a6c61.png)  
Source: [getlenk.com](https://getlenk.com/)

Image: [cdn.getlenk.com](https://cdn.getlenk.com/frontend/getlenk-website/_next/static/media/hero-asset-1.8ee69bc1.png)  
Source: [getlenk.com](https://getlenk.com/)

Image: [cdn.getlenk.com](https://cdn.getlenk.com/frontend/getlenk-website/_next/static/media/benefit-3.14fc1bb5.png)  
Source: [getlenk.com](https://getlenk.com/)

Image: [cdn.getlenk.com](https://cdn.getlenk.com/frontend/getlenk-website/_next/static/media/benefit-2.66faa006.png)  
Source: [getlenk.com](https://getlenk.com/)

## Frequently Asked Questions

**What is Lenk's primary brand color?**  
Lenk's primary brand color is #0088CC. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Lenk use?**  
Lenk uses Hanken Grotesk as the primary typeface across body and headings.

**Does Lenk use a light or dark theme?**  
Lenk's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Lenk's logo?**  
Lenk's logo is available directly on their site (https://getlenk.com/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://getlenk.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lenk.

## Methodology

Brand data on this page was extracted from [https://getlenk.com/](https://getlenk.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Lenk.