LendUp Brand: Colors, Fonts, Logo & Visual Identity
LendUp Brand Identity
A complete profile of LendUp's visual system — colors, typography, components, and personality — extracted from lendup.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from lendup.com.
primary
- Hex: #2563EB
- rgb(37, 99, 235)
secondary
- Hex: #FBBF24
- rgb(251, 191, 36)
accent
- Hex: #FBBF24
- rgb(251, 191, 36)
background
- Hex: #FFFFFF
- rgb(255, 255, 255)
textPrimary
- Hex: #0F172A
- rgb(15, 23, 42)
link
- Hex: #0F172A
- rgb(15, 23, 42)
Typography
Each font links to its Google Fonts page where available.
primary: Montserrat
heading: Montserrat
Visual Assets
Logo
Favicon
UI Components
Live previews rendered using LendUp's actual button styles.
Input
- background: #FFFFFF
- textColor: #1E293B
- borderColor: #1E293B
- borderRadius: 10px
- shadow: none
Button Primary
- background: #FBBF24
- textColor: #0F172A
- borderColor: #FBBF24
- borderRadius: 8px
- shadow: none
Button Secondary
- background: #FFFFFF
- textColor: #1E293B
- borderColor: #CBD5E1
- borderRadius: 10px
- shadow: none
Brand Personality
Tone: professional
Energy: medium
Audience: individuals seeking loans
LendUp Brand in the Wild
Source: lendup.com
Source: lendup.com
Source: amazon.com
Source: badcredit.org
Source: cardrates.com
Source: amazon.com
Frequently Asked Questions
What is LendUp's primary brand color?
LendUp's primary brand color is #2563EB. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does LendUp use?
LendUp uses #FBBF24 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does LendUp use?
LendUp uses Montserrat as the primary typeface across body and headings.
Does LendUp use a light or dark theme?
LendUp's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find LendUp's logo?
LendUp's logo is available directly on their site. The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from lendup.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by LendUp.