# Lendtable Brand Identity

A complete profile of **Lendtable**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field       | Value      |
|-------------|------------|
| Primary     | #79FFE1    |
| Accent      | #79FFE1    |
| Body Font   | sf pro text |
| Heading Font | sf pro text |

## Color Palette

- primary: #79FFE1
- accent: #79FFE1
- background: #FFFFFF
- textPrimary: #000000
- link: #79FFE1

## Typography

- primary: sf pro text — https://fonts.google.com/specimen/sf+pro+text
- heading: sf pro text — https://fonts.google.com/specimen/sf+pro+text

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Lendtable Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Lendtable Review: Get free money to max out your 401(k) match**
  - Image: 
  - Source: https://www.makingsenseofcents.com/2021/05/lendtable-review.html
- **Announcing Lendtable's $18 million Series A Fundraise | by Mitchell Jones | Medium**
  - Image: 
  - Source: https://mitchell-jones.medium.com/announcing-lendtables-18-million-series-a-fundraise-ffe7f3de5dee
- **How Lendtable Raised $18 Million From SoftBank and 01A - Business Insider**
  - Image: 
  - Source: https://www.businessinsider.com/how-fintech-startup-lendtable-raised-18-million-softbank-01a-2021-11
- **Lendtable Reviews | Read Customer Service Reviews of lendtable.com**
  - Image: 
  - Source: https://www.trustpilot.com/review/lendtable.com

## Working with these fonts

Not found on Google Fonts? Follow these instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources) and copy out the matching @font-face declarations.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
   {
     "family": "sf pro text",
     "count": 5
   },
   {
     "family": "sf pro icons",
     "count": 5
   },
   {
     "family": "helvetica neue",
     "count": 5
   },
   {
     "family": "helvetica",
     "count": 5
   },
   {
     "family": "arial",
     "count": 5
   },
   {
     "family": "sans-serif",
     "count": 5
   }
 ],
 "colors": {
   "primary": "#79FFE1",
   "accent": "#79FFE1",
   "background": "#FFFFFF",
   "textPrimary": "#000000",
   "link": "#79FFE1"
 },
 "typography": {
   "fontFamilies": {
     "primary": "sf pro text",
     "heading": "sf pro text"
   },
   "fontStacks": {
     "body": [
       "sf pro text",
       "sf pro icons",
       "helvetica neue",
       "helvetica",
       "arial",
       "sans-serif"
     ],
     "heading": [
       "sf pro text",
       "sf pro icons",
       "helvetica neue",
       "helvetica",
       "arial",
       "sans-serif"
     ],
     "paragraph": [
       "sf pro text",
       "sf pro icons",
       "helvetica neue",
       "helvetica",
       "arial",
       "sans-serif"
     ]
   },
   "fontSizes": {
     "h1": "25.6px",
     "h2": "25.6px",
     "body": "20px"
   }
 },
 "spacing": {
   "baseUnit": 4,
   "borderRadius": "0px"
 },
 "components": {},
 "images": {
   "logo": null,
   "favicon": null,
   "ogImage": null
 },
 "personality": {
   "tone": "professional",
   "energy": "medium",
   "targetAudience": "unknown"
 },
 "designSystem": {
   "framework": "unknown",
   "componentLibrary": ""
 },
 "confidence": {
   "buttons": 0,
   "colors": 0,
   "overall": 0
 },
 "__llm_metadata": {
   "logoSelection": {
     "llmCalled": false,
     "llmSucceeded": false,
     "finalSource": "none",
     "rawLogoSelection": {
       "selectedLogoIndex": -1,
       "selectedLogoReasoning": "LLM failed",
       "confidence": 0
     }
   },
   "buttonClassification": {
     "llmCalled": false,
     "llmSucceeded": false,
     "error": "LLM call failed or returned fallback values"
   }
 }
}
```