# Lendtable Brand Identity

A complete profile of **Lendtable**'s visual system — colors, typography, components, and personality — extracted from [http://lendtable.com](http://lendtable.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://lendtable.com.

- **Primary**:  
  - Hex: #79FFE1  
  - RGB: rgb(121, 255, 225)  
- **Accent**:  
  - Hex: #79FFE1  
  - RGB: rgb(121, 255, 225)  
- **Background**:  
  - Hex: #FFFFFF  
  - RGB: rgb(255, 255, 255)  
- **Text Primary**:  
  - Hex: #000000  
  - RGB: rgb(0, 0, 0)  
- **Link**:  
  - Hex: #79FFE1  
  - RGB: rgb(121, 255, 225)

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: sf pro text  
  [Google Fonts →](https://fonts.google.com/specimen/sf+pro+text)  
- **Heading**: sf pro text  
  [Google Fonts →](https://fonts.google.com/specimen/sf+pro+text)

```
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
```

## Visual Assets

## Brand Personality

- **Tone**: Professional
- **Energy**: Medium
- **Audience**: Unknown

## Lendtable Brand in the Wild

Image: [makingsenseofcents.com](https://www.makingsenseofcents.com/wp-content/uploads/2021/05/Lendtable-Review-Graph.png)

Image: [miro.medium.com](https://miro.medium.com/v2/resize:fit:1400/0*3tzkEwMPtuefC7SK.png)

Image: [i.insider.com](https://i.insider.com/618aebcd80dab90018db0c5f?width=600&format=jpeg&auto=webp)

Image: [i.insider.com](https://i.insider.com/618aebcd80dab90018db0c5b?width=600&format=jpeg&auto=webp)

Image: [i.insider.com](https://i.insider.com/618aeea480dab90018db0d17?width=700)

Image: [s3-eu-west-1.amazonaws.com](https://s3-eu-west-1.amazonaws.com/tpd/logos-domain/609ea44ca77c2a0001ffed06/255x0.png)

## Frequently Asked Questions

- **What is Lendtable's primary brand color?**  
  Lendtable's primary brand color is #79FFE1. It anchors the visual identity across their website, product UI, and marketing materials.

- **What font does Lendtable use?**  
  Lendtable uses sf pro text as the primary typeface across body and headings.

- **Does Lendtable use a light or dark theme?**  
  Lendtable's primary site uses a light color scheme, with a background of #FFFFFF.

- **How was this brand profile generated?**  
  This profile was extracted from http://lendtable.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lendtable.

## Methodology

Brand data on this page was extracted from [http://lendtable.com](http://lendtable.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Lendtable.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "sf pro text",
      "count": 5
    },
    {
      "family": "sf pro icons",
      "count": 5
    },
    {
      "family": "helvetica neue",
      "count": 5
    },
    {
      "family": "helvetica",
      "count": 5
    },
    {
      "family": "arial",
      "count": 5
    },
    {
      "family": "sans-serif",
      "count": 5
    }
  ],
  "colors": {
    "primary": "#79FFE1",
    "accent": "#79FFE1",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#79FFE1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "sf pro text",
      "heading": "sf pro text"
    },
    "fontStacks": {
      "body": [
        "sf pro text",
        "sf pro icons",
        "helvetica neue",
        "helvetica",
        "arial",
        "sans-serif"
      ],
      "heading": [
        "sf pro text",
        "sf pro icons",
        "helvetica neue",
        "helvetica",
        "arial",
        "sans-serif"
      ],
      "paragraph": [
        "sf pro text",
        "sf pro icons",
        "helvetica neue",
        "helvetica",
        "arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "25.6px",
      "h2": "25.6px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```