# Lendtable Brand Identity

A complete profile of **Lendtable**'s visual system — colors, typography, components, and personality — extracted from http://lendtable.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/lendtable
- Machine-readable JSON: https://characterquilt.com/branding/lendtable.json
- Per-page llms.txt: https://characterquilt.com/branding/lendtable/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #79FFE1 |
| Accent | #79FFE1 |
| Body Font | sf pro text |
| Heading Font | sf pro text |

## Color Palette

- primary: #79FFE1
- accent: #79FFE1
- background: #FFFFFF
- textPrimary: #000000
- link: #79FFE1

## Typography

- primary: sf pro text — https://fonts.google.com/specimen/sf+pro+text
- heading: sf pro text — https://fonts.google.com/specimen/sf+pro+text

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Lendtable Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Lendtable Review: Get free money to max out your 401(k) match**
  - Image: 
  - Source: [Lendtable Review](https://www.makingsenseofcents.com/2021/05/lendtable-review.html)
- **Announcing Lendtable's $18 million Series A Fundraise | by Mitchell Jones | Medium**
  - Image: 
  - Source: [Announcing Fundraise](https://mitchell-jones.medium.com/announcing-lendtables-18-million-series-a-fundraise-ffe7f3de5dee)
- **How Lendtable Raised $18 Million From SoftBank and 01A - Business Insider**
  - Image: 
  - Source: [Business Insider](https://www.businessinsider.com/how-fintech-startup-lendtable-raised-18-million-softbank-01a-2021-11)
- **How Lendtable Raised $18 Million From SoftBank and 01A - Business Insider**
  - Image: 
  - Source: [Business Insider](https://www.businessinsider.com/how-fintech-startup-lendtable-raised-18-million-softbank-01a-2021-11)
- **How Lendtable Raised $18 Million From SoftBank and 01A - Business Insider**
  - Image: 
  - Source: [Business Insider](https://www.businessinsider.com/how-fintech-startup-lendtable-raised-18-million-softbank-01a-2021-11)
- **Lendtable Reviews | Read Customer Service Reviews of lendtable.com**
  - Image: 
  - Source: [Trustpilot](https://www.trustpilot.com/review/lendtable.com)

## Working with these fonts

Not found on Google Fonts? Follow the instructions to use the fonts if you have permission to use them.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "sf pro text",
      "count": 5
    },
    {
      "family": "sf pro icons",
      "count": 5
    },
    {
      "family": "helvetica neue",
      "count": 5
    },
    {
      "family": "helvetica",
      "count": 5
    },
    {
      "family": "arial",
      "count": 5
    },
    {
      "family": "sans-serif",
      "count": 5
    }
  ],
  "colors": {
    "primary": "#79FFE1",
    "accent": "#79FFE1",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#79FFE1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "sf pro text",
      "heading": "sf pro text"
    },
    "fontStacks": {
      "body": [
        "sf pro text",
        "sf pro icons",
        "helvetica neue",
        "helvetica",
        "arial",
        "sans-serif"
      ],
      "heading": [
        "sf pro text",
        "sf pro icons",
        "helvetica neue",
        "helvetica",
        "arial",
        "sans-serif"
      ],
      "paragraph": [
        "sf pro text",
        "sf pro icons",
        "helvetica neue",
        "helvetica",
        "arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "25.6px",
      "h2": "25.6px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```