Lendflow Brand Identity

A complete profile of Lendflow's visual system — colors, typography, components, and personality — extracted from https://lendflow.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #283338
• secondary: #1863DC
• accent: #272A40
• background: #FBFBFB
• textPrimary: #272A40
• link: #272A40

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#272A40, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#1863DC, textColor=#FFFFFF, borderColor=#1863DC, borderRadius=2px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking credit solutions

Lendflow Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Build Your Own Credit Scoring Model with Lendflow
  • Image:
  • Source: https://www.lendflow.com/post/build-credit-scoring-model-lendflow
• Lendflow | Blog | The Most Versatile Embedded Credit Infrastructure
  • Image:
  • Source: https://www.lendflow.com/resources/blog
• The Future of Financial Institutions: How AI Agents Are Transforming Operations
  • Image: .png)
  • Source: https://www.lendflow.com/post/the-future-of-financial-institutions-how-ai-agents-are-transforming-operations
• Lendflow DataGraph: Trust Score | A KYB Waterfall You Can Trust
  • Image:
  • Source: https://www.lendflow.com/solutions/trust-score

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 },
 {
 "family": "DM Sans",
 "role": "unknown"
 }
 ],
 "colors": {
 "primary": "#283338",
 "secondary": "#1863DC",
 "accent": "#272A40",
 "background": "#FBFBFB",
 "textPrimary": "#272A40",
 "link": "#272A40"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Inter"
 },
 "fontStacks": {
 "heading": [
 "DM Sans",
 "sans-serif"
 ],
 "body": [
 "Inter",
 "sans-serif"
 ],
 "paragraph": [
 "Inter",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "64px",
 "h2": "48px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "8px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#272A40",
 "textColor": "#FFFFFF",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#1863DC",
 "textColor": "#FFFFFF",
 "borderColor": "#1863DC",
 "borderRadius": "2px",
 "borderRadiusCorners": {
 "topLeft": "2px",
 "topRight": "2px",
 "bottomRight": "2px",
 "bottomLeft": "2px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/671cedc8d0131ab95037c9a2/671d0399d20ead38623fd2a3_logo.svg",
 "favicon": "https://cdn.prod.website-files.com/671cedc8d0131ab95037c9a2/67bf8d21e3289913341562ac_Lendflow%20Website%20Favicon.png",
 "ogImage": "https://cdn.prod.website-files.com/671cedc8d0131ab95037c9a2/67e2d66a6e6fb5c0163ebaa8_Lendflow%20Webclip%20v2.png"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "businesses seeking credit solutions"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}