Lendflow Brand Identity

A complete profile of Lendflow's visual system — colors, typography, components, and personality — extracted from https://lendflow.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://lendflow.com.

Typography

Each font links to its Google Fonts page where available.

Fonts

• Primary: Inter
• Heading: Inter
  Inter (Google Fonts →)

Visual Assets

UI Components

Live previews rendered using Lendflow's actual button styles.

Button Styles

• Button Primary:

  • Background: #272A40
  • Text Color: #FFFFFF
  • Border Radius: 8px
  • Shadow: none

• Button Secondary:

  • Background: #1863DC
  • Text Color: #FFFFFF
  • Border Color: #1863DC
  • Border Radius: 2px
  • Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: businesses seeking credit solutions

Frequently Asked Questions

1. What is Lendflow's primary brand color?
   Lendflow's primary brand color is #283338. It anchors the visual identity across their website, product UI, and marketing materials.
2. What accent color does Lendflow use?
   Lendflow uses #272A40 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. What font does Lendflow use?
   Lendflow uses Inter as the primary typeface across body and headings.
4. Does Lendflow use a light or dark theme?
   Lendflow's primary site uses a light color scheme, with a background of #FBFBFB.
5. Where can I find Lendflow's logo?
   Lendflow's logo is available directly on their site (https://lendflow.com). The current logo URL is included in the machine-readable JSON profile linked above.

Methodology

Brand data on this page was extracted from https://lendflow.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Lendflow.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "DM Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#283338",
    "secondary": "#1863DC",
    "accent": "#272A40",
    "background": "#FBFBFB",
    "textPrimary": "#272A40",
    "link": "#272A40"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#272A40",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1863DC",
      "textColor": "#FFFFFF",
      "borderColor": "#1863DC",
      "borderRadius": "2px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/671cedc8d0131ab95037c9a2/671d0399d20ead38623fd2a3_logo.svg",
    "favicon": "https://cdn.prod.website-files.com/671cedc8d0131ab95037c9a2/67bf8d21e3289913341562ac_Lendflow%20Website%20Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/671cedc8d0131ab95037c9a2/67e2d66a6e6fb5c0163ebaa8_Lendflow%20Webclip%20v2.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking credit solutions"
  }
}