Lenco Brand Identity

A complete profile of Lenco's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #5260FD
• secondary: #0D6EFD
• accent: #5260FD
• background: #FFFFFF
• textPrimary: #41415A
• link: #41415A

Typography

• primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
• heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue

Visual Assets

• Logo:
• Favicon: https://lenco.co/favicon.ico
• Social card (og:image): https://lenco.co/assets/images/wallpaper.jpg

UI Components

• buttonPrimary: background=#5260FD, textColor=#FFFFFF, borderColor=#5260FD, borderRadius=8px, shadow=none
• buttonSecondary: background=#F8F9FA, textColor=#5466F9, borderColor=#F8F9FA, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses

Lenco Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Banking and Expense management built for businesses | Lenco.co
  • Image:
  • Source: https://lenco.co/zm/pos-swipe-machines
• Banking and Expense management built for businesses | Lenco.co
  • Image:
  • Source: https://lenco.co/zm/payout

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Helvetica Neue",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#5260FD",
  "secondary": "#0D6EFD",
  "accent": "#5260FD",
  "background": "#FFFFFF",
  "textPrimary": "#41415A",
  "link": "#41415A"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Helvetica Neue",
   "heading": "Helvetica Neue"
  },
  "fontStacks": {
   "heading": [
    "Helvetica Neue",
    "sans-serif"
   ],
   "body": [
    "__Inter_f367f3",
    "__Inter_Fallback_f367f3"
   ],
   "paragraph": [
    "Helvetica Neue",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "32px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#5260FD",
   "textColor": "#FFFFFF",
   "borderColor": "#5260FD",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#F8F9FA",
   "textColor": "#5466F9",
   "borderColor": "#F8F9FA",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://lenco.co/_next/static/media/lenco-logo_shtma7.9f2ee210.svg",
  "favicon": "https://lenco.co/favicon.ico",
  "ogImage": "https://lenco.co/assets/images/wallpaper.jpg",
  "logoHref": "/",
  "logoAlt": "lenco logo"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "businesses"
 },
 "designSystem": {
  "framework": "bootstrap",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}