# Lenco Brand Identity

A complete profile of **Lenco**'s visual system — colors, typography, components, and personality — extracted from https://lenco.co. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/lenco
- Machine-readable JSON: https://characterquilt.com/branding/lenco.json
- Per-page llms.txt: https://characterquilt.com/branding/lenco/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #5260FD |
| Accent | #5260FD |
| Body Font | Helvetica Neue |
| Heading Font | Helvetica Neue |

## Color Palette

- primary: #5260FD
- secondary: #0D6EFD
- accent: #5260FD
- background: #FFFFFF
- textPrimary: #41415A
- link: #41415A

## Typography

- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
- heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue

## Visual Assets

- Logo: https://lenco.co/_next/static/media/lenco-logo_shtma7.9f2ee210.svg
- Favicon: https://lenco.co/favicon.ico
- Social card (og:image): https://lenco.co/assets/images/wallpaper.jpg

## UI Components

- buttonPrimary: background=#5260FD, textColor=#FFFFFF, borderColor=#5260FD, borderRadius=8px, shadow=none
- buttonSecondary: background=#F8F9FA, textColor=#5466F9, borderColor=#F8F9FA, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses

## Lenco Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Banking and Expense management built for businesses | Lenco.co**
  - Image: https://broadpay.co.zm/_next/static/media/hero.5481704a.png
  - Source: https://lenco.co/zm/pos-swipe-machines
- **Banking and Expense management built for businesses | Lenco.co**
  - Image: https://lenco.co/_next/static/media/api-payout.483f4ae4.png
  - Source: https://lenco.co/zm/payout

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#5260FD",
    "secondary": "#0D6EFD",
    "accent": "#5260FD",
    "background": "#FFFFFF",
    "textPrimary": "#41415A",
    "link": "#41415A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Helvetica Neue"
    },
    "fontStacks": {
      "heading": [
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "__Inter_f367f3",
        "__Inter_Fallback_f367f3"
      ],
      "paragraph": [
        "Helvetica Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "32px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#5260FD",
      "textColor": "#FFFFFF",
      "borderColor": "#5260FD",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F8F9FA",
      "textColor": "#5466F9",
      "borderColor": "#F8F9FA",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://lenco.co/_next/static/media/lenco-logo_shtma7.9f2ee210.svg",
    "favicon": "https://lenco.co/favicon.ico",
    "ogImage": "https://lenco.co/assets/images/wallpaper.jpg",
    "logoHref": "/",
    "logoAlt": "lenco logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  }
}
```