# LemonBox Health Brand Identity

A complete profile of **LemonBox Health**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field       | Value     |
|-------------|-----------|
| Primary     | #F56C6C   |
| Accent      | #409EFF   |
| Body Font   | Avenir    |
| Heading Font | Avenir    |

## Color Palette

- primary: #F56C6C
- secondary: #FFF100
- accent: #409EFF
- background: #FFFFFF
- textPrimary: #409EFF
- link: #409EFF

## Typography

- primary: Avenir — https://fonts.google.com/specimen/Avenir
- heading: Avenir — https://fonts.google.com/specimen/Avenir

## Visual Assets

- Logo: http://www.lemonbox.com/img/logo.b85f63fa.png
- Favicon: http://www.lemonbox.com/lemon_ico.png

## UI Components

- buttonPrimary: background=#FFF100, textColor=#222222, borderColor=#FFF100, borderRadius=30px, shadow=none
- buttonSecondary: background=#919495, textColor=#000000, borderRadius=0px, shadow=none

## Brand Personality

Tone: playful · Energy: high · Audience: health-conscious individuals seeking personalized nutrition solutions

## LemonBox Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **LemonBox — Kelly Wang**
  - Image: https://images.squarespace-cdn.com/content/v1/60e20dbb287ecb03a801d8f0/1658700581095-PLKO60BA45LW12GLDIZ7/after.gif
  - Source: https://kellywang.org/lemonbox
- **LemonBox — Kelly Wang**
  - Image: https://images.squarespace-cdn.com/content/v1/60e20dbb287ecb03a801d8f0/1658504251935-M9WBY6SI9X3J4KFC8ZP3/Group+180.png
  - Source: https://kellywang.org/lemonbox
- **LemonBox — Kelly Wang**
  - Image: https://images.squarespace-cdn.com/content/v1/60e20dbb287ecb03a801d8f0/1641066601468-TECWY7HF1KQSSR5VQ3B3/Ivan.png
  - Source: https://kellywang.org/lemonbox
- **LemonBox — Kelly Wang**
  - Image: https://images.squarespace-cdn.com/content/v1/60e20dbb287ecb03a801d8f0/1658605211126-2PLT47AHBZ1JHPW6JRD7/lofi.gif
  - Source: https://kellywang.org/lemonbox
- **LemonBox — Kelly Wang**
  - Image: https://images.squarespace-cdn.com/content/v1/60e20dbb287ecb03a801d8f0/72223544-3238-472c-92e7-0897c7ba682d/Screenshot+2025-03-19+at+1.34.29%E2%80%AFPM.png
  - Source: https://kellywang.org/lemonbox
- **LemonBox — Kelly Wang**
  - Image: https://images.squarespace-cdn.com/content/v1/60e20dbb287ecb03a801d8f0/1658684135892-NGHTVW9MLWCI0YG6EIZE/health+tracker.gif
  - Source: https://kellywang.org/lemonbox

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Avenir",
   "role": "body"
  },
  {
   "family": "Helvetica",
   "role": "body"
  },
  {
   "family": "Arial",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#F56C6C",
  "secondary": "#FFF100",
  "accent": "#409EFF",
  "background": "#FFFFFF",
  "textPrimary": "#409EFF",
  "link": "#409EFF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Avenir",
   "heading": "Avenir"
  },
  "fontStacks": {
   "heading": [
    "Times New Roman"
   ],
   "body": [
    "Times New Roman"
   ],
   "paragraph": [
    "Times New Roman"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "16px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FFF100",
   "textColor": "#222222",
   "borderColor": "#FFF100",
   "borderRadius": "30px",
   "borderRadiusCorners": {
    "topLeft": "30px",
    "topRight": "30px",
    "bottomRight": "30px",
    "bottomLeft": "30px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#919495",
   "textColor": "#000000",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "http://www.lemonbox.com/img/logo.b85f63fa.png",
  "favicon": "http://www.lemonbox.com/lemon_ico.png",
  "ogImage": null,
  "logoHref": "/"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'LemonBox'.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "TAKE THE QUIZ",
   "reasoning": "Button #0 has a vibrant brand color (#FFF100) and action-oriented text ('TAKE THE QUIZ'), making it the primary CTA."
  },
  "secondary": {
   "index": 1,
   "text": "TAKE THE QUIZ",
   "reasoning": "Button #1 has a different background color (#919495) and similar action-oriented text, making it suitable as a secondary CTA."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "playful",
  "energy": "high",
  "targetAudience": "health-conscious individuals seeking personalized nutrition solutions"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'LemonBox'.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}
```