# LemonBox Health Brand Identity

A complete profile of **LemonBox Health**'s visual system — colors, typography, components, and personality — extracted from http://www.lemonbox.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/lemonbox-health
- Machine-readable JSON: https://characterquilt.com/branding/lemonbox-health.json
- Per-page llms.txt: https://characterquilt.com/branding/lemonbox-health/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F56C6C |
| Accent | #409EFF |
| Body Font | Avenir |
| Heading Font | Avenir |

## Color Palette

- primary: #F56C6C
- secondary: #FFF100
- accent: #409EFF
- background: #FFFFFF
- textPrimary: #409EFF
- link: #409EFF

## Typography

- primary: Avenir — https://fonts.google.com/specimen/Avenir
- heading: Avenir — https://fonts.google.com/specimen/Avenir

## Visual Assets

- Logo: http://www.lemonbox.com/img/logo.b85f63fa.png
- Favicon: http://www.lemonbox.com/lemon_ico.png

## UI Components

- buttonPrimary: background=#FFF100, textColor=#222222, borderColor=#FFF100, borderRadius=30px, shadow=none
- buttonSecondary: background=#919495, textColor=#000000, borderRadius=0px, shadow=none

## Brand Personality

Tone: playful · Energy: high · Audience: health-conscious individuals seeking personalized nutrition solutions

## LemonBox Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **LemonBox — Kelly Wang**
  - Image: 
  - Source: [https://kellywang.org/lemonbox](https://kellywang.org/lemonbox)
- **LemonBox — Kelly Wang**
  - Image: 
  - Source: [https://kellywang.org/lemonbox](https://kellywang.org/lemonbox)
- **LemonBox — Kelly Wang**
  - Image: 
  - Source: [https://kellywang.org/lemonbox](https://kellywang.org/lemonbox)
- **LemonBox — Kelly Wang**
  - Image: 
  - Source: [https://kellywang.org/lemonbox](https://kellywang.org/lemonbox)
- **LemonBox — Kelly Wang**
  - Image: 
  - Source: [https://kellywang.org/lemonbox](https://kellywang.org/lemonbox)
- **LemonBox — Kelly Wang**
  - Image: 
  - Source: [https://kellywang.org/lemonbox](https://kellywang.org/lemonbox)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Avenir",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#F56C6C",
    "secondary": "#FFF100",
    "accent": "#409EFF",
    "background": "#FFFFFF",
    "textPrimary": "#409EFF",
    "link": "#409EFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Avenir",
      "heading": "Avenir"
    },
    "fontStacks": {
      "heading": [
        "Times New Roman"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFF100",
      "textColor": "#222222",
      "borderColor": "#FFF100",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#919495",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "http://www.lemonbox.com/img/logo.b85f63fa.png",
    "favicon": "http://www.lemonbox.com/lemon_ico.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'LemonBox'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "TAKE THE QUIZ",
      "reasoning": "Button #0 has a vibrant brand color (#FFF100) and action-oriented text ('TAKE THE QUIZ'), making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "TAKE THE QUIZ",
      "reasoning": "Button #1 has a different background color (#919495) and similar action-oriented text, making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "playful",
    "energy": "high",
    "targetAudience": "health-conscious individuals seeking personalized nutrition solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'LemonBox'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```