Lemma Brand Identity

A complete profile of Lemma's visual system — colors, typography, components, and personality — extracted from https://www.uselemma.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.uselemma.ai/.

• primary: #DCF4EE
• secondary: #6A7282
• accent: #312C85
• background: #FAFAFA
• textPrimary: #000000
• link: #312C85

Typography

Each font links to its Google Fonts page where available.

• primary: Public Sans
• heading: Public Sans
  Public Sans Google Fonts →

Visual Assets

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Logo

Favicon

Social Card

UI Components

Live previews rendered using Lemma's actual button styles.

• Button Primary:
  • background: #312C85
  • textColor: #FAFAFA
  • borderColor: #312C85
  • borderRadius: 0px
• Button Secondary:
  • background: #FAFAFA
  • textColor: #000000
  • borderColor: #E4E4E7
  • borderRadius: 0px

Brand Personality

• Tone: modern
• Energy: medium
• Audience: AI developers and tech companies

Frequently Asked Questions

• What is Lemma's primary brand color? Lemma's primary brand color is #DCF4EE. It anchors the visual identity across their website, product UI, and marketing materials.
• What accent color does Lemma use? Lemma uses #312C85 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
• What font does Lemma use? Lemma uses Public Sans as the primary typeface across body and headings.
• Does Lemma use a light or dark theme? Lemma's primary site uses a light color scheme, with a background of #FAFAFA.
• Where can I find Lemma's logo? Lemma's logo is available directly on their site (https://www.uselemma.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
• How was this brand profile generated? This profile was extracted from https://www.uselemma.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lemma.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Public Sans",
      "role": "body"
    },
    {
      "family": "Geist Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#DCF4EE",
    "secondary": "#6A7282",
    "accent": "#312C85",
    "background": "#FAFAFA",
    "textPrimary": "#000000",
    "link": "#312C85"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Public Sans",
      "heading": "Public Sans"
    },
    "fontStacks": {
      "heading": [
        "Public Sans",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Public Sans",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Public Sans",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "24px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#312C85",
      "textColor": "#FAFAFA",
      "borderColor": "#312C85",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    },
    "buttonSecondary": {
      "background": "#FAFAFA",
      "textColor": "#000000",
      "borderColor": "#E4E4E7",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20viewBox%3D%220%200%20177%20228%22%20class%3D%22h-6%20w-6%22%20data-fc-idx%3D%220%22%3E%3Cpath%20class%3D%22fill-primary%22%20d%3D%22M177%20153.053V204.07L136.394%20227.479V176.479L95.7881%20153.053L136.378%20129.635L177%20153.053ZM81.2119%20102.035L40.6055%20125.462V227.478L0%20204.07V102.035L40.6201%2078.6182L81.2119%20102.035ZM132.75%20123.38L84.8555%20150.971V206.153L88.5%20204.07L47.8945%20227.478V129.627L92.1445%20104.118V53.1006L132.75%2029.6738V123.38ZM129.105%20180.645V227.478L88.5%20204.07L92.1445%20206.153V159.3L129.105%20180.645ZM132.75%2025.5088L129.105%2023.4268L84.8555%2048.9355V95.7881L44.25%2072.3623V25.5088L88.5%200L132.75%2025.5088Z%22%20style%3D%22fill%3A%20oklch(0.359%200.144%20278.697)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.uselemma.ai/icon.svg?3dd2212d36a2c8a8",
    "ogImage": "https://uselemma.ai/opengraph-image.png?ad1f60664af6b0ca",
    "logoHref": "/"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "AI developers and tech companies"
  }
}