Leland Brand: Colors, Fonts, Logo & Visual Identity

Leland Brand Identity

A complete profile of Leland's visual system — colors, typography, components, and personality — extracted from https://www.joinleland.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.joinleland.com/.

primary: #15B078
secondary: #474BA5
accent: #15B078
background: #000000
textPrimary: #000000
link: #1A73E8

Typography

Each font links to its Google Fonts page where available.

primary: Calibre
heading: Calibre

Calibre Google Fonts →

Visual Assets

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UI Components

Live previews rendered using Leland's actual button styles.

Input:
- background: #FFFFFF
- textColor: #333333
- borderColor: null
- borderRadius: 0px
- shadow: none
Button Primary:
- background: #15B078
- textColor: #FFFFFF
- borderColor: #15B078
- borderRadius: 8px
- shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 1px
Button Secondary:
- background: #FFFFFF
- textColor: #333333
- borderColor: #E5E5E5
- borderRadius: 8px
- shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 1px

Brand Personality

Tone: modern
Energy: medium
Audience: ambitious professionals and students

Leland Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Source: joinleland.com

Frequently Asked Questions

What is Leland's primary brand color?
Leland's primary brand color is #15B078. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Leland use?
Leland uses Calibre as the primary typeface across body and headings.
Does Leland use a light or dark theme?
Leland's primary site uses a light color scheme, with a background of #000000.
Where can I find Leland's logo?
Leland's logo is available directly on their site (https://www.joinleland.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.joinleland.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Leland.

Methodology

Brand data on this page was extracted from https://www.joinleland.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Leland.