# Legalist Brand Identity

A complete profile of **Legalist**'s visual system — colors, typography, components, and personality — extracted from https://www.legalist.com. Built for designers, agents, and AI tools.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4670A0 |
| Accent | #152133 |
| Body Font | Roboto |
| Heading Font | Raleway |

## Color Palette

- primary: #4670A0
- secondary: #425F77
- accent: #152133
- background: #FFFFFF
- textPrimary: #152133
- link: #152133

## Typography

- primary: Roboto — [Roboto Font](https://fonts.google.com/specimen/Roboto)
- heading: Raleway — [Raleway Font](https://fonts.google.com/specimen/Raleway)

## Visual Assets

- Logo: 
- Favicon:

## Brand Personality

Tone: professional · Energy: medium · Audience: legal professionals and businesses

## Legalist Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Legalist News**
  - Image: -1.jpg)
  - Source: [Legalist News](https://www.legalist.com/news)
- **Legalist News**
  - Image: 
  - Source: [Legalist News](https://www.legalist.com/news)
- **Legalist News**
  - Image: 
  - Source: [Legalist News](https://www.legalist.com/news)
- **Legalist News**
  - Image: 
  - Source: [Legalist News](https://www.legalist.com/news)
- **Legalist News**
  - Image: 
  - Source: [Legalist News](https://www.legalist.com/news)
- **Legalist News**
  - Image: 
  - Source: [Legalist News](https://www.legalist.com/news)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.