# Leeroo Brand Identity

A complete profile of **Leeroo**'s visual system — colors, typography, components, and personality — extracted from https://www.leeroo.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/leeroo
- Machine-readable JSON: https://characterquilt.com/branding/leeroo.json
- Per-page llms.txt: https://characterquilt.com/branding/leeroo/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #317FED |
| Accent | #317FED |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #317FED
- secondary: #344256
- accent: #317FED
- background: #FFFFFF
- textPrimary: #647082
- link: #647082

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://xwipmlfvxtqnizhwoppi.supabase.co/storage/v1/object/public/logo//400dpiLogoCropped.png
- Favicon: https://leeroo.com/uploads/ac2431dc-6d02-4934-b280-23b7af61ca64.png
- Social card (og:image): https://leeroo.com/uploads/ac2431dc-6d02-4934-b280-23b7af61ca64.png

## UI Components

- buttonPrimary: background=#317FED, textColor=#FAFAFA, borderRadius=6px, shadow=none
- buttonSecondary: background=#F0F2F4, textColor=#344256, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px

## Brand Personality

Tone: professional · Energy: medium · Audience: enterprise clients

## Leeroo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Blog & Insights | Leeroo**
  - Image: https://xwipmlfvxtqnizhwoppi.supabase.co/storage/v1/object/public/blog-images/eeb7303f-9790-4f3c-a48e-75ff76847d55/b8168d6c-8b6d-46d8-9711-b97dce874da1.png
  - Source: https://leeroo.com/blogs
- **Leeroo | Enterprise Context Engine for AI**
  - Image: https://leeroo.com/lovable-uploads/d69b4ae7-5372-4a05-a37b-a36f76f0776b.png
  - Source: https://leeroo.com/
- **Blog & Insights | Leeroo**
  - Image: https://xwipmlfvxtqnizhwoppi.supabase.co/storage/v1/object/public/blog-images/eeb7303f-9790-4f3c-a48e-75ff76847d55/a0ca8b11-8a3b-47e6-851d-fba0f79ba32b.png
  - Source: https://leeroo.com/blogs
- **End2end Multi-Agent finetuning: Open Source Meets SOTA**
  - Image: https://xwipmlfvxtqnizhwoppi.supabase.co/storage/v1/object/public/blog-images/eeb7303f-9790-4f3c-a48e-75ff76847d55/f807255b-bffd-4ea5-af89-376807300dea.png
  - Source: https://leeroo.com/blogs/abd7493b-9a3c-4fc1-879a-f9ba40afc3db
- **Leeroo | Enterprise Context Engine for AI**
  - Image: https://leeroo.com/screenshots/ml.webp
  - Source: https://leeroo.com/
- **Leeroo | Enterprise Context Engine for AI**
  - Image: https://leeroo.com/screenshots/access.webp
  - Source: https://leeroo.com/

## Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.