# LedgerUp Brand Identity

A complete profile of **LedgerUp**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field         | Value     |
|---------------|-----------|
| Primary       | #2D9264   |
| Accent        | #2D9264   |
| Body Font     | Inter     |
| Heading Font   | Instrument Sans |

## Color Palette

- primary: #2D9264
- secondary: #6BB290
- accent: #2D9264
- background: #FBFDF6
- textPrimary: #191A16
- link: #E2F5EB

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans

## Visual Assets

- Logo: .svg)
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#2D9264, textColor=#FBFDF6, borderRadius=33554400px, shadow=none
- buttonSecondary: background=#FBFDF6, textColor=#2D9264, borderColor=#2D9264, borderRadius=33554400px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## LedgerUp Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Book a Demo | LedgerUp**
  - Image: 
  - Source: https://www.ledgerup.ai/book-a-demo
- **Book a Demo | LedgerUp**
  - Image: 
  - Source: https://www.ledgerup.ai/book-a-demo
- **Your Finance Team Can Run Stripe Without Engineering (Here's How)**
  - Image: 
  - Source: https://www.ledgerup.ai/resources/how-ledgerups-ai-agent-unlocks-stripes-power-for-non-technical-teams
- **LedgerUp: Intelligence that runs your revenue operations**
  - Image: 
  - Source: https://www.ledgerup.ai/
- **Contract-to-Cash Automation Software | LedgerUp**
  - Image: 
  - Source: https://www.ledgerup.ai/product/automate-contract-to-cash
- **Customer Stories | LedgerUp**
  - Image: .webp)
  - Source: https://www.ledgerup.ai/customer-stories

## Working with these fonts

Not found on Google Fonts? Follow this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Instrument Sans",
   "role": "heading"
  },
  {
   "family": "Lato",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#2D9264",
  "secondary": "#6BB290",
  "accent": "#2D9264",
  "background": "#FBFDF6",
  "textPrimary": "#191A16",
  "link": "#E2F5EB"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Instrument Sans"
  },
  "fontStacks": {
   "heading": [
    "Instrument Sans",
    "-apple-system",
    "BlinkMacSystemFont",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "52px",
   "h2": "40px",
   "body": "10px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#2D9264",
   "textColor": "#FBFDF6",
   "borderRadius": "33554400px",
   "borderRadiusCorners": {
    "topLeft": "33554400px",
    "topRight": "33554400px",
    "bottomRight": "33554400px",
    "bottomLeft": "33554400px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FBFDF6",
   "textColor": "#2D9264",
   "borderColor": "#2D9264",
   "borderRadius": "33554400px",
   "borderRadiusCorners": {
    "topLeft": "33554400px",
    "topRight": "33554400px",
    "bottomRight": "33554400px",
    "bottomLeft": "33554400px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/68c89b86dcf34a64422402ea/696abdcfd641ff7e84d33fba_LedgerUp%20Logo%20w%20name%20(3).svg",
  "favicon": "https://www.ledgerup.ai/icon.svg",
  "ogImage": "https://www.ledgerup.ai/opengraph-image?4068e2741c19e87f",
  "logoHref": "/",
  "logoAlt": "LedgerUp"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}
```