# LedgerUp Brand Identity

A complete profile of **LedgerUp**'s visual system — colors, typography, components, and personality — extracted from [https://ledgerup.ai/](https://ledgerup.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://ledgerup.ai/.

- **primary**: #2D9264  
- **rgb**: (45, 146, 100)  
- **secondary**: #6BB290  
- **rgb**: (107, 178, 144)  
- **accent**: #2D9264  
- **rgb**: (45, 146, 100)  
- **background**: #FBFDF6  
- **rgb**: (251, 253, 246)  
- **textPrimary**: #191A16  
- **rgb**: (25, 26, 22)  
- **link**: #E2F5EB  
- **rgb**: (226, 245, 235)

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Inter  
- **heading**: Instrument Sans

## Visual Assets

.svg)

- **Logo**

- **Favicon**

- **Social Card**

## UI Components

**Live previews rendered using LedgerUp's actual button styles.**

- **Button Primary**:  
  - background: #2D9264  
  - textColor: #FBFDF6  
  - borderRadius: 33554400px  
  - shadow: none

- **Button Secondary**:  
  - background: #FBFDF6  
  - textColor: #2D9264  
  - borderColor: #2D9264  
  - borderRadius: 33554400px  
  - shadow: none

## Brand Personality

- **Tone**: professional  
- **Energy**: medium  
- **Audience**: business professionals

## LedgerUp Brand in the Wild

**Source**: [ledgerup.ai](https://www.ledgerup.ai/book-a-demo)

**Source**: [ledgerup.ai](https://www.ledgerup.ai/book-a-demo)

**Source**: [ledgerup.ai](https://www.ledgerup.ai/resources/how-ledgerups-ai-agent-unlocks-stripes-power-for-non-technical-teams)

**Source**: [ledgerup.ai](https://www.ledgerup.ai/)

**Source**: [ledgerup.ai](https://www.ledgerup.ai/product/automate-contract-to-cash)

**Source**: [ledgerup.ai](https://www.ledgerup.ai/customer-stories)

## Frequently Asked Questions

- **What is LedgerUp's primary brand color?**  
LedgerUp's primary brand color is #2D9264. It anchors the visual identity across their website, product UI, and marketing materials.

- **What font does LedgerUp use?**  
LedgerUp uses Inter for body text and Instrument Sans for headings. Fonts were detected on https://ledgerup.ai/ as part of their live design system.

- **Does LedgerUp use a light or dark theme?**  
LedgerUp's primary site uses a light color scheme, with a background of #FBFDF6.

- **Where can I find LedgerUp's logo?**  
LedgerUp's logo is available directly on their site (https://ledgerup.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**  
This profile was extracted from https://ledgerup.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by LedgerUp.

## Methodology

Brand data on this page was extracted from [https://ledgerup.ai/](https://ledgerup.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Instrument Sans",
      "role": "heading"
    },
    {
      "family": "Lato",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#2D9264",
    "secondary": "#6BB290",
    "accent": "#2D9264",
    "background": "#FBFDF6",
    "textPrimary": "#191A16",
    "link": "#E2F5EB"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Instrument Sans"
    },
    "fontStacks": {
      "heading": [
        "Instrument Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "52px",
      "h2": "40px",
      "body": "10px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2D9264",
      "textColor": "#FBFDF6",
      "borderRadius": "33554400px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FBFDF6",
      "textColor": "#2D9264",
      "borderColor": "#2D9264",
      "borderRadius": "33554400px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/68c89b86dcf34a64422402ea/696abdcfd641ff7e84d33fba_LedgerUp%20Logo%20w%20name%20(3).svg",
    "favicon": "https://www.ledgerup.ai/icon.svg",
    "ogImage": "https://www.ledgerup.ai/opengraph-image?4068e2741c19e87f",
    "logoHref": "/",
    "logoAlt": "LedgerUp"
  }
}
```