LedgerUp Brand Identity

A complete profile of LedgerUp's visual system — colors, typography, components, and personality — extracted from https://ledgerup.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://ledgerup.ai/.

• primary: #2D9264
• rgb: (45, 146, 100)
• secondary: #6BB290
• rgb: (107, 178, 144)
• accent: #2D9264
• rgb: (45, 146, 100)
• background: #FBFDF6
• rgb: (251, 253, 246)
• textPrimary: #191A16
• rgb: (25, 26, 22)
• link: #E2F5EB
• rgb: (226, 245, 235)

Typography

Each font links to its Google Fonts page where available.

• primary: Inter
• heading: Instrument Sans

Visual Assets

.svg)

• Logo

• Favicon

• Social Card

UI Components

Live previews rendered using LedgerUp's actual button styles.

• Button Primary:

  • background: #2D9264
  • textColor: #FBFDF6
  • borderRadius: 33554400px
  • shadow: none

• Button Secondary:

  • background: #FBFDF6
  • textColor: #2D9264
  • borderColor: #2D9264
  • borderRadius: 33554400px
  • shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals

LedgerUp Brand in the Wild

Source: ledgerup.ai

Source: ledgerup.ai

Source: ledgerup.ai

Source: ledgerup.ai

Source: ledgerup.ai

Source: ledgerup.ai

Frequently Asked Questions

• What is LedgerUp's primary brand color?
  LedgerUp's primary brand color is #2D9264. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does LedgerUp use?
  LedgerUp uses Inter for body text and Instrument Sans for headings. Fonts were detected on https://ledgerup.ai/ as part of their live design system.

• Does LedgerUp use a light or dark theme?
  LedgerUp's primary site uses a light color scheme, with a background of #FBFDF6.

• Where can I find LedgerUp's logo?
  LedgerUp's logo is available directly on their site (https://ledgerup.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://ledgerup.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by LedgerUp.

Methodology

Brand data on this page was extracted from https://ledgerup.ai/ on 2026-07-27 using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Instrument Sans",
      "role": "heading"
    },
    {
      "family": "Lato",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#2D9264",
    "secondary": "#6BB290",
    "accent": "#2D9264",
    "background": "#FBFDF6",
    "textPrimary": "#191A16",
    "link": "#E2F5EB"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Instrument Sans"
    },
    "fontStacks": {
      "heading": [
        "Instrument Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "52px",
      "h2": "40px",
      "body": "10px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2D9264",
      "textColor": "#FBFDF6",
      "borderRadius": "33554400px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FBFDF6",
      "textColor": "#2D9264",
      "borderColor": "#2D9264",
      "borderRadius": "33554400px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/68c89b86dcf34a64422402ea/696abdcfd641ff7e84d33fba_LedgerUp%20Logo%20w%20name%20(3).svg",
    "favicon": "https://www.ledgerup.ai/icon.svg",
    "ogImage": "https://www.ledgerup.ai/opengraph-image?4068e2741c19e87f",
    "logoHref": "/",
    "logoAlt": "LedgerUp"
  }
}