Leaping Brand Identity

A complete profile of Leaping's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #000000
• accent: #000000
• background: #FFFFFF
• textPrimary: #333333
• link: #000000

Typography

• primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
• heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman

Brand Personality

Tone: professional · Energy: low · Audience: unknown

Leaping Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Vintage Style 1950's Esso Leaping Tiger Motoring Advert Poster
  • Image:
  • Source: Etsy
• Freedom House: Internet Censorship Circumvention Tools Effective, Lack Security
  • Image:
  • Source: VOA News
• Page 2 | Ballerina leaping PSD, High Quality Free PSD Templates for Download | Freepik
  • Image:
  • Source: Freepik
• 2011 Print Ad Warrior Dash
  • Image:
  • Source: eBay
• Making the Leap (Report 325)
  • Image:
  • Source: Parkrun
• Leaping beyond limits PSD
  • Image:
  • Source: Freepik

Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources) and copy out the matching @font-face declarations. Repoint each src: url(...) to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Times New Roman",
 "role": "body"
 },
 {
 "family": "Inter",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#000000",
 "accent": "#000000",
 "background": "#FFFFFF",
 "textPrimary": "#333333",
 "link": "#000000"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Times New Roman",
 "heading": "Times New Roman"
 },
 "fontStacks": {
 "heading": [
 "Inter",
 "sans-serif"
 ],
 "body": [
 "Times New Roman"
 ],
 "paragraph": [
 "Times New Roman"
 ]
 },
 "fontSizes": {
 "h1": "12px",
 "h2": "12px",
 "body": "12px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "0px"
 },
 "components": {},
 "images": {
 "favicon": null,
 "ogImage": null
 },
 "__llm_logo_reasoning": {
 "selectedIndex": -1,
 "reasoning": "No valid brand logo - only a tiny icon was available, which is not suitable as a primary brand logo.",
 "confidence": 0.3,
 "rejected": true,
 "source": "llm"
 },
 "personality": {
 "tone": "professional",
 "energy": "low",
 "targetAudience": "unknown"
 },
 "designSystem": {
 "framework": "unknown",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0,
 "colors": 0.9,
 "overall": 0.45
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": -1,
 "selectedLogoReasoning": "No valid brand logo - only a tiny icon was available, which is not suitable as a primary brand logo.",
 "confidence": 0.3
 }
 },
 "buttonClassification": {
 "llmCalled": false,
 "llmSucceeded": false
 }
 }
}