leaping.json

Leaping Brand Identity

A complete profile of Leaping's visual system — colors, typography, components, and personality — extracted from https://www.leaping.io/. Built for designers, agents, and AI tools.

Page: https://characterquilt.com/branding/leaping
Machine-readable JSON: https://characterquilt.com/branding/leaping.json

Quick Facts

Field	Value
Primary	#000000
Accent	#000000
Body Font	Times New Roman
Heading Font	Times New Roman

Color Palette

primary: #000000
accent: #000000
background: #FFFFFF
textPrimary: #333333
link: #000000

Typography

primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman

Brand Personality

Tone: professional · Energy: low · Audience: unknown

Leaping Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Vintage Style 1950's Esso Leaping Tiger Motoring Advert Poster, Print, Souvenir, Gift, Poster, A4 and A3 in Retro Style - Etsy
- Image:
- Source: Etsy
Freedom House: Internet Censorship Circumvention Tools Effective, Lack Security
- Image:
- Source: VOA News
Page 2 | Ballerina leaping PSD, High Quality Free PSD Templates for Download | Freepik
- Image:
- Source: Freepik
2011 Print Ad Warrior Dash Craziest Frickin' Day of Your Life Fire Leaping Promo
- Image:
- Source: eBay
Making the Leap (Report 325) | College Park parkrun, MD
- Image:
- Source: parkrun
Leaping beyond limits PSD, High Quality Free PSD Templates for Download | Freepik
- Image:
- Source: Freepik

Working with these fonts

Not found on Google Fonts? Follow these steps if you have permission to use the fonts:

Open the company's homepage in a browser with DevTools open.
In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
For each captured font URL: right-click → Save As to download the file locally.
View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Times New Roman",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#333333",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "Times New Roman"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "12px",
      "h2": "12px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "favicon": null,
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo - only a tiny icon was available, which is not suitable as a primary brand logo.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "low",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo - only a tiny icon was available, which is not suitable as a primary brand logo.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}