# LEAH Labs Brand Identity A complete profile of **LEAH Labs**'s visual system — colors, typography, components, and personality — extracted from http://www.leahlabs.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/leah-labs - Machine-readable JSON: https://characterquilt.com/branding/leah-labs.json - Per-page llms.txt: https://characterquilt.com/branding/leah-labs/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #E8919A | | Accent | #E8919A | | Body Font | Inter | | Heading Font | Plus Jakarta Sans | ## Color Palette - primary: #E8919A - secondary: #7AB5A7 - accent: #E8919A - background: #0A090C - textPrimary: #FFFFFF - link: #F0B0B8 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20class%3D%22logo-dna%22%20viewBox%3D%220%200%2040%2040%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%20%20%20%20%20%20%3Cpath%20d%3D%22M14%204%20C14%204%2020%2010%2020%2020%20C20%2030%2026%2036%2026%2036%22%20stroke%3D%22%23e8919a%22%20stroke-width%3D%222.5%22%20stroke-linecap%3D%22round%22%20fill%3D%22none%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(232%2C%20145%2C%20154)%20!important%3B%20stroke-width%3A%202.5px%20!important%3B%20stroke-linecap%3A%20round%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%3Cpath%20d%3D%22M26%204%20C26%204%2020%2010%2020%2020%20C20%2030%2014%2036%2014%2036%22%20stroke%3D%22%23a09aa8%22%20stroke-width%3D%222.5%22%20stroke-linecap%3D%22round%22%20fill%3D%22none%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(160%2C%20154%2C%20168)%20!important%3B%20stroke-width%3A%202.5px%20!important%3B%20stroke-linecap%3A%20round%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%3Cline%20x1%3D%2212.5%22%20y1%3D%2212%22%20x2%3D%2227.5%22%20y2%3D%2212%22%20stroke%3D%22%23e8919a%22%20stroke-width%3D%221.5%22%20stroke-linecap%3D%22round%22%20opacity%3D%220.6%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(232%2C%20145%2C%20154)%20!important%3B%20stroke-width%3A%201.5px%20!important%3B%20stroke-linecap%3A%20round%20!important%3B%20opacity%3A%200.6%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%3Cline%20x1%3D%2210.5%22%20y1%3D%2220%22%20x2%3D%2229.5%22%20y2%3D%2220%22%20stroke%3D%22%23e8919a%22%20stroke-width%3D%221.5%22%20stroke-linecap%3D%22round%22%20opacity%3D%220.6%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(232%2C%20145%2C%20154)%20!important%3B%20stroke-width%3A%201.5px%20!important%3B%20stroke-linecap%3A%20round%20!important%3B%20opacity%3A%200.6%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%3Cline%20x1%3D%2212.5%22%20y1%3D%2228%22%20x2%3D%2227.5%22%20y2%3D%2228%22%20stroke%3D%22%23e8919a%22%20stroke-width%3D%221.5%22%20stroke-linecap%3D%22round%22%20opacity%3D%220.6%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(232%2C%20145%2C%20154)%20!important%3B%20stroke-width%3A%201.5px%20!important%3B%20stroke-linecap%3A%20round%20!important%3B%20opacity%3A%200.6%20!important%3B%22%2F%3E%0A%20%20%20%20%3C%2Fsvg%3E - Favicon: data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 40 40'%3E%3Crect width='40' height='40' rx='8' fill='%230a090c'/%3E%3Cpath d='M14 4 C14 4 20 10 20 20 C20 30 26 36 26 36' stroke='%23e8919a' stroke-width='2.5' stroke-linecap='round' fill='none'/%3E%3Cpath d='M26 4 C26 4 20 10 20 20 C20 30 14 36 14 36' stroke='%23a09aa8' stroke-width='2.5' stroke-linecap='round' fill='none'/%3E%3Cline x1='12.5' y1='12' x2='27.5' y2='12' stroke='%23e8919a' stroke-width='1.5' stroke-linecap='round' opacity='0.6'/%3E%3Cline x1='10.5' y1='20' x2='29.5' y2='20' stroke='%23e8919a' stroke-width='1.5' stroke-linecap='round' opacity='0.6'/%3E%3Cline x1='12.5' y1='28' x2='27.5' y2='28' stroke='%23e8919a' stroke-width='1.5' stroke-linecap='round' opacity='0.6'/%3E%3C/svg%3E ## UI Components - input: background=#131116, textColor=#FFFFFF, borderColor=#2A292D, borderRadius=10px, shadow=none - buttonPrimary: background=#E8919A, textColor=#FFFFFF, borderRadius=100px, shadow=none - buttonSecondary: background=#0A090C, textColor=#7AB5A7, borderColor=#598F81, borderRadius=100px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: pet owners and veterinary professionals ## LEAH Labs Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **How it works — LifEngine Animal Health Laboratories** - Image: https://images.squarespace-cdn.com/content/v1/5b948ab75b409bf6ab83df3e/1566413781950-V7H15UDAT2KO72CTZ9F0/logo_primary_vertical.png - Source: https://www.leahlabs.com/pageh - **New Page — LifEngine Animal Health Laboratories** - Image: https://static1.squarespace-cdn.com/static/5b948ab75b409bf6ab83df3e/t/5ba7c78ee79c705ac3a2c3a2/1761313966761/ - Source: https://www.leahlabs.com/new-page-1 - **LEAH Labs Company Information - Funding, Investors, and More** - Image: https://golden-storage-production.golden-support.com/topic_images/cd07afa027264ec58ba1d01a6487bfbd.png - Source: https://www.seedtable.com/startups/LEAH_Labs-639EGAM - **LEAH Labs Updates, Team, and Funding Progress | Wefunder, Home of the Community Round** - Image: https://ucarecdn.com/dadf00f6-73b5-42f7-81ed-b8d283a452fe/-/format/auto/-/quality/smart_retina/-/preview/ - Source: https://wefunder.com/leah - **LEAH Labs - 2026 Company Profile, Team, Funding & Competitors - Tracxn** - Image: https://i.tracxn.com/logo/company/download(14)_1550119696280.png - Source: https://tracxn.com/d/companies/leahlabs/__84kLJSNs5cFfM9YiLOi2-3Pm7MZq9RTY7Ix9wv8lLaM - **LEAH Labs Startup Fetching Fresh Funding for Cancer Treatment for Dogs | Twin Cities Business** - Image: https://d20kvx01grnrq8.cloudfront.net/wp-content/uploads/2021/04/Wesley-Wierson-and-dogs-750x450.jpg - Source: https://tcbmag.com/leah-labs-startup-fetching-fresh-funding-for-cancer-treatment-for-dogs/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Plus Jakarta Sans", "role": "heading" } ], "colors": { "primary": "#E8919A", "secondary": "#7AB5A7", "accent": "#E8919A", "background": "#0A090C", "textPrimary": "#FFFFFF", "link": "#F0B0B8" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Plus Jakarta Sans" }, "fontStacks": { "heading": [ "Plus Jakarta Sans", "sans-serif" ], "body": [ "Inter", "system-ui", "sans-serif" ], "paragraph": [ "Inter", "system-ui", "sans-serif" ] }, "fontSizes": { "h1": "72px", "h2": "48px", "body": "10px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "input": { "background": "#131116", "textColor": "#FFFFFF", "borderColor": "#2A292D", "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "10px" }, "shadow": "none" }, "buttonPrimary": { "background": "#E8919A", "textColor": "#FFFFFF", "borderRadius": "100px", "borderRadiusCorners": { "topLeft": "100px", "topRight": "100px", "bottomRight": "100px", "bottomLeft": "100px" }, "shadow": "none" }, "buttonSecondary": { "background": "#0A090C", "textColor": "#7AB5A7", "borderColor": "#598F81", "borderRadius": "100px", "borderRadiusCorners": { "topLeft": "100px", "topRight": "100px", "bottomRight": "100px", "bottomLeft": "100px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20class%3D%22logo-dna%22%20viewBox%3D%220%200%2040%2040%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%20%20%20%20%20%20%3Cpath%20d%3D%22M14%204%20C14%204%2020%2010%2020%2020%20C20%2030%2026%2036%2026%2036%22%20stroke%3D%22%23e8919a%22%20stroke-width%3D%222.5%22%20stroke-linecap%3D%22round%22%20fill%3D%22none%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(232%2C%20145%2C%20154)%20!important%3B%20stroke-width%3A%202.5px%20!important%3B%20stroke-linecap%3A%20round%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%3Cpath%20d%3D%22M26%204%20C26%204%2020%2010%2020%2020%20C20%2030%2014%2036%2014%2036%22%20stroke%3D%22%23a09aa8%22%20stroke-width%3D%222.5%22%20stroke-linecap%3D%22round%22%20fill%3D%22none%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(160%2C%20154%2C%20168)%20!important%3B%20stroke-width%3A%202.5px%20!important%3B%20stroke-linecap%3A%20round%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%3Cline%20x1%3D%2212.5%22%20y1%3D%2212%22%20x2%3D%2227.5%22%20y2%3D%2212%22%20stroke%3D%22%23e8919a%22%20stroke-width%3D%221.5%22%20stroke-linecap%3D%22round%22%20opacity%3D%220.6%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(232%2C%20145%2C%20154)%20!important%3B%20stroke-width%3A%201.5px%20!important%3B%20stroke-linecap%3A%20round%20!important%3B%20opacity%3A%200.6%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%3Cline%20x1%3D%2210.5%22%20y1%3D%2220%22%20x2%3D%2229.5%22%20y2%3D%2220%22%20stroke%3D%22%23e8919a%22%20stroke-width%3D%221.5%22%20stroke-linecap%3D%22round%22%20opacity%3D%220.6%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(232%2C%20145%2C%20154)%20!important%3B%20stroke-width%3A%201.5px%20!important%3B%20stroke-linecap%3A%20round%20!important%3B%20opacity%3A%200.6%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%3Cline%20x1%3D%2212.5%22%20y1%3D%2228%22%20x2%3D%2227.5%22%20y2%3D%2228%22%20stroke%3D%22%23e8919a%22%20stroke-width%3D%221.5%22%20stroke-linecap%3D%22round%22%20opacity%3D%220.6%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(232%2C%20145%2C%20154)%20!important%3B%20stroke-width%3A%201.5px%20!important%3B%20stroke-linecap%3A%20round%20!important%3B%20opacity%3A%200.6%20!important%3B%22%2F%3E%0A%20%20%20%20%3C%2Fsvg%3E", "favicon": "data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 40 40'%3E%3Crect width='40' height='40' rx='8' fill='%230a090c'/%3E%3Cpath d='M14 4 C14 4 20 10 20 20 C20 30 26 36 26 36' stroke='%23e8919a' stroke-width='2.5' stroke-linecap='round' fill='none'/%3E%3Cpath d='M26 4 C26 4 20 10 20 20 C20 30 14 36 14 36' stroke='%23a09aa8' stroke-width='2.5' stroke-linecap='round' fill='none'/%3E%3Cline x1='12.5' y1='12' x2='27.5' y2='12' stroke='%23e8919a' stroke-width='1.5' stroke-linecap='round' opacity='0.6'/%3E%3Cline x1='10.5' y1='20' x2='29.5' y2='20' stroke='%23e8919a' stroke-width='1.5' stroke-linecap='round' opacity='0.6'/%3E%3Cline x1='12.5' y1='28' x2='27.5' y2='28' stroke='%23e8919a' stroke-width='1.5' stroke-linecap='round' opacity='0.6'/%3E%3C/svg%3E", "ogImage": null, "logoHref": "#hero" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, is visible, and matches the brand inferred from the page title and URL.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Request enrollment info", "reasoning": "Button #1 'Request enrollment info' uses the vibrant brand color #E8919A and has action-oriented text, making it the primary CTA." }, "secondary": { "index": 4, "text": "Our Science", "reasoning": "Button #4 'Our Science' has a different background color (#0A090C) and serves as a secondary action with less emphasis." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "pet owners and veterinary professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and matches the brand inferred from the page title and URL.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```