llms.txt

Leafpress Brand Identity

A complete profile of Leafpress's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #630704
Accent #533E3D
Body Font Retni Sans Medium
Heading Font Libre Caslon Condensed

Color Palette

Typography

Visual Assets

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Leafpress Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Retni Sans Medium",
   "role": "body"
  },
  {
   "family": "Roboto Mono",
   "role": "monospace"
  },
  {
   "family": "Libre Caslon Condensed",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#630704",
  "secondary": "#FDC1AD",
  "accent": "#533E3D",
  "background": "#FFFFFF",
  "textPrimary": "#533E3D",
  "link": "#533E3D"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Retni Sans Medium",
   "heading": "Libre Caslon Condensed"
  },
  "fontStacks": {
   "heading": [
    "Libre Caslon Condensed",
    "serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Retni Sans Medium",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "56px",
   "h2": "40px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {},
 "images": {
  "logo": "https://framerusercontent.com/images/3PFDikI2Ov2LfpI40hKguxAGrpw.png?width=2116&height=544",
  "favicon": "https://framerusercontent.com/images/iKshHcibZsrXbhObssuIHbALhXw.jpg",
  "ogImage": "https://framerusercontent.com/images/Wzf0tACVAWtjIXAt0DQI1Rz8ko.jpg",
  "logoHref": "./"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Cardinal'.",
  "confidence": 0.85,
  "source": "llm"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0,
  "colors": 0.9,
  "overall": 0.45
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Cardinal'.",
    "confidence": 0.85
   }
  },
  "buttonClassification": {
   "llmCalled": false,
   "llmSucceeded": false
  }
 }
}