# Leafpress Brand Identity

A complete profile of **Leafpress**'s visual system — colors, typography, components, and personality — extracted from https://www.trycardinal.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/leafpress
- Machine-readable JSON: https://characterquilt.com/branding/leafpress.json
- Per-page llms.txt: https://characterquilt.com/branding/leafpress/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #630704 |
| Accent | #533E3D |
| Body Font | Retni Sans Medium |
| Heading Font | Libre Caslon Condensed |

## Color Palette

- primary: #630704
- secondary: #FDC1AD
- accent: #533E3D
- background: #FFFFFF
- textPrimary: #533E3D
- link: #533E3D

## Typography

- primary: Retni Sans Medium — https://fonts.google.com/specimen/Retni+Sans+Medium
- heading: Libre Caslon Condensed — https://fonts.google.com/specimen/Libre+Caslon+Condensed

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Leafpress Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Cardinal - The AI Platform for Precision Outbound**
  - Image: 
  - Source: https://trycardinal.ai/
- **Cardinal - The AI Platform for Precision Outbound**
  - Image: 
  - Source: https://trycardinal.ai/
- **Cardinal - The AI Platform for Precision Outbound**
  - Image: 
  - Source: https://trycardinal.ai/
- **Cardinal - The AI Platform for Precision Outbound**
  - Image: 
  - Source: https://trycardinal.ai/
- **Leafpress - 2026 Company Profile, Team, Funding & Competitors - Tracxn**
  - Image: 
  - Source: https://tracxn.com/d/companies/leafpress/__XdPkoL3YutTFiwMXR2hShiNoXMrP6wmckF0rUXG4tJI
- **Leafpress: ESG Data Management for Real Estate**
  - Image: 
  - Source: https://hiretop.com/blog2/leafpress-esg-software-real-estate/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Retni Sans Medium",
      "role": "body"
    },
    {
      "family": "Roboto Mono",
      "role": "monospace"
    },
    {
      "family": "Libre Caslon Condensed",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#630704",
    "secondary": "#FDC1AD",
    "accent": "#533E3D",
    "background": "#FFFFFF",
    "textPrimary": "#533E3D",
    "link": "#533E3D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Retni Sans Medium",
      "heading": "Libre Caslon Condensed"
    },
    "fontStacks": {
      "heading": [
        "Libre Caslon Condensed",
        "serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Retni Sans Medium",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": "https://framerusercontent.com/images/3PFDikI2Ov2LfpI40hKguxAGrpw.png?width=2116&height=544",
    "favicon": "https://framerusercontent.com/images/iKshHcibZsrXbhObssuIHbALhXw.jpg",
    "ogImage": "https://framerusercontent.com/images/Wzf0tACVAWtjIXAt0DQI1Rz8ko.jpg",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Cardinal'.",
    "confidence": 0.85,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Cardinal'.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```