LeadGenius Brand Identity

A complete profile of LeadGenius's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #B3212F
• secondary: #3898EC
• accent: #B3212F
• background: #FBFBFB
• textPrimary: #080B12
• link: #0000EE

Typography

• primary: Inter — Google Fonts
• heading: Plus Jakarta Sans — Google Fonts

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#333333, borderColor=null, borderRadius=16px, shadow=none
• buttonPrimary: background=#B3212F, textColor=#FBFBFB, borderRadius=8px, shadow=none
• buttonSecondary: background=#F2F2F3, textColor=#080B12, borderColor=#B3212F, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: B2B revenue teams

Working with these fonts

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 },
 {
 "family": "Plus Jakarta Sans",
 "role": "heading"
 }
 ],
 "colors": {
 "primary": "#B3212F",
 "secondary": "#3898EC",
 "accent": "#B3212F",
 "background": "#FBFBFB",
 "textPrimary": "#080B12",
 "link": "#0000EE"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Plus Jakarta Sans"
 },
 "fontStacks": {
 "heading": [
 "Inter",
 "Arial",
 "sans-serif"
 ],
 "body": [
 "Arial",
 "sans-serif"
 ],
 "paragraph": [
 "Inter",
 "Arial",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "18px",
 "h2": "18px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "8px"
 },
 "components": {
 "input": {
 "background": "transparent",
 "textColor": "#333333",
 "borderColor": null,
 "borderRadius": "16px",
 "borderRadiusCorners": {
 "topLeft": "16px",
 "topRight": "16px",
 "bottomRight": "16px",
 "bottomLeft": "16px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#B3212F",
 "textColor": "#FBFBFB",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#F2F2F3",
 "textColor": "#080B12",
 "borderColor": "#B3212F",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/688ff1b200d9d4cf5019d518/68906378722ec3a7e64df624_logo.svg",
 "favicon": "https://cdn.prod.website-files.com/688ff1b200d9d4cf5019d518/69b3f5a44d2f01a46b359da1_favicon.png",
 "ogImage": "https://cdn.prod.website-files.com/688ff1b200d9d4cf5019d518/68b18f60d0859a06fb356d32_hero_img.png",
 "logoHref": "/",
 "logoAlt": "LeadGenius Logo"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "B2B revenue teams"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}