# Leaders In Tech Brand Identity

A complete profile of **Leaders In Tech**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field         | Value       |
|---------------|-------------|
| Primary       | #3B4C50    |
| Accent        | #004B50    |
| Body Font     | Instrument Sans |
| Heading Font  | IBM Plex Serif  |

## Color Palette

- primary: #3B4C50
- secondary: #112A28
- accent: #004B50
- background: #FFFFFF
- textPrimary: #004B50
- link: #004B50

## Typography

- primary: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans
- heading: IBM Plex Serif — https://fonts.google.com/specimen/IBM+Plex+Serif

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#004B50, textColor=#FFFFFF, borderRadius=6px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#3B4C50, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: technology leaders and executives

## Leaders In Tech Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Leaders in Tech**  
  - Image:   
  - Source: https://www.leadersintech.org/retreats/ai-invitational-retreat  
- **Corporate Programs — Leaders in Tech**  
  - Image:   
  - Source: https://leadersintech.org/corporate-programs  
- **Founder Fellows Program - Nominated**  
  - Image:   
  - Source: https://www.leadersintech.org/founder-fellows-program-overview  
- **Leaders in Tech | Grove Fellows Program**  
  - Image:   
  - Source: https://leadersintech.org/the-grove  
- **Leaders in Tech | Executive Program**  
  - Image:   
  - Source: https://www.leadersintech.org/executive-program  
- **Learn MoreAbout Fellows**  
  - Image:   
  - Source: https://leadersintech.org/learnaboutfellows

## Working with these fonts

Not found on Google Fonts? Suggestions for following branding protocols with fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around to capture different font weights.
4. For each captured font URL, right-click and save the file locally as necessary.
5. Extract the corresponding @font-face declarations from the CSS.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Instrument Sans",
      "role": "body"
    },
    {
      "family": "IBM Plex Serif",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#3B4C50",
    "secondary": "#112A28",
    "accent": "#004B50",
    "background": "#FFFFFF",
    "textPrimary": "#004B50",
    "link": "#004B50"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Instrument Sans",
      "heading": "IBM Plex Serif"
    },
    "fontStacks": {
      "heading": [
        "IBM Plex Serif",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Instrument Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "58px",
      "h2": "46px",
      "body": "38px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#004B50",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#3B4C50",
      "borderRadius": "0px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/690ce7e1b3ad3334ec32280c/69445d159ab2ab6c2b70c3d4_Screenshot-2025-12-18-at-11.58.35%E2%80%AFAM.png",
    "favicon": "https://cdn.prod.website-files.com/690ce7e1b3ad3334ec32280c/69b8c4fc19c2199b9576ebde_6943179444f06fa952527bd5_32.png",
    "ogImage": "https://cdn.prod.website-files.com/690ce7e1b3ad3334ec32280c/694318ac496059f3414c006b_LIT.jpg"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "technology leaders and executives"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}
```