Leaders In Tech Brand Identity

A complete profile of Leaders In Tech's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #3B4C50
• secondary: #112A28
• accent: #004B50
• background: #FFFFFF
• textPrimary: #004B50
• link: #004B50

Typography

• primary: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans
• heading: IBM Plex Serif — https://fonts.google.com/specimen/IBM+Plex+Serif

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#004B50, textColor=#FFFFFF, borderRadius=6px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#3B4C50, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: technology leaders and executives

Leaders In Tech Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Leaders in Tech
  • Image:
  • Source: https://www.leadersintech.org/retreats/ai-invitational-retreat
• Corporate Programs — Leaders in Tech
  • Image:
  • Source: https://leadersintech.org/corporate-programs
• Founder Fellows Program - Nominated
  • Image:
  • Source: https://www.leadersintech.org/founder-fellows-program-overview
• Leaders in Tech | Grove Fellows Program
  • Image:
  • Source: https://leadersintech.org/the-grove
• Leaders in Tech | Executive Program
  • Image:
  • Source: https://www.leadersintech.org/executive-program
• Learn MoreAbout Fellows
  • Image:
  • Source: https://leadersintech.org/learnaboutfellows

Working with these fonts

Not found on Google Fonts? Suggestions for following branding protocols with fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around to capture different font weights.
4. For each captured font URL, right-click and save the file locally as necessary.
5. Extract the corresponding @font-face declarations from the CSS.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Instrument Sans",
      "role": "body"
    },
    {
      "family": "IBM Plex Serif",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#3B4C50",
    "secondary": "#112A28",
    "accent": "#004B50",
    "background": "#FFFFFF",
    "textPrimary": "#004B50",
    "link": "#004B50"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Instrument Sans",
      "heading": "IBM Plex Serif"
    },
    "fontStacks": {
      "heading": [
        "IBM Plex Serif",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Instrument Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "58px",
      "h2": "46px",
      "body": "38px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#004B50",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#3B4C50",
      "borderRadius": "0px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/690ce7e1b3ad3334ec32280c/69445d159ab2ab6c2b70c3d4_Screenshot-2025-12-18-at-11.58.35%E2%80%AFAM.png",
    "favicon": "https://cdn.prod.website-files.com/690ce7e1b3ad3334ec32280c/69b8c4fc19c2199b9576ebde_6943179444f06fa952527bd5_32.png",
    "ogImage": "https://cdn.prod.website-files.com/690ce7e1b3ad3334ec32280c/694318ac496059f3414c006b_LIT.jpg"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "technology leaders and executives"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}