Laylo Brand Identity

A complete profile of Laylo's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0C4D5C
• secondary: #05252B
• accent: #22A1BC
• background: #000000
• textPrimary: #000000
• link: #22A1BC

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Bricolage Grotesque — https://fonts.google.com/specimen/Bricolage+Grotesque

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#EDF0F5, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#22A1BC, textColor=#FFFFFF, borderRadius=24px, shadow=none
• buttonSecondary: background=#05252B, textColor=#53B2C6, borderColor=#0B4957, borderRadius=16px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: artists, live event organizers, and creators

Laylo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Understanding and Implementing Fan Engagement Platforms • Laylo
  • Image:
  • Source: https://laylo.com/blog/understanding-and-implementing-fan-engagement-platforms
• Laylo Drop Pages | Landing pages that convert 7x better
  • Image:
  • Source: https://laylo.com/features/drops
• How to Release Music as an Independent Artist • Laylo
  • Image:
  • Source: https://laylo.com/blog/how-to-release-music-as-an-independent-artist
• Laylo blog | Discover how to drop everything
  • Image:
  • Source: https://laylo.com/blog
• How to Release Music as an Independent Artist • Laylo
  • Image:
  • Source: https://laylo.com/blog/how-to-release-music-as-an-independent-artist
• Ariana Grande London Presale: How to Use Your Unique Code • Laylo
  • Image:
  • Source: https://laylo.com/blog/ariana-grande-london-presale-how-to-use-your-unique-code

Working with these fonts

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Bricolage Grotesque",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#0C4D5C",
  "secondary": "#05252B",
  "accent": "#22A1BC",
  "background": "#000000",
  "textPrimary": "#000000",
  "link": "#22A1BC"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Bricolage Grotesque"
  },
  "fontStacks": {
   "heading": [
    "Bricolage Grotesque",
    "sans-serif"
   ],
   "body": [
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "51.2px",
   "h2": "20px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "24px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#EDF0F5",
   "borderColor": null,
   "borderRadius": "0px",
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#22A1BC",
   "textColor": "#FFFFFF",
   "borderRadius": "24px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#05252B",
   "textColor": "#53B2C6",
   "borderColor": "#0B4957",
   "borderRadius": "16px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://laylo.com/wf-cdn/61d60e9ad7eb927cabbb4c9e/62d09c5eb42661c340329d42_layloLogo.svg",
  "favicon": "https://laylo.com/wf-cdn/61d60e9ad7eb927cabbb4c9e/634dbd76ce407d3c53b48459_favicon-32x32.png",
  "ogImage": "https://laylo-public.s3.us-west-2.amazonaws.com/assets/openGraph-general%401x.jpg"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "artists, live event organizers, and creators"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}