Laylo Brand Identity

A complete profile of Laylo's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0C4D5C
• secondary: #05252B
• accent: #22A1BC
• background: #000000
• textPrimary: #000000
• link: #22A1BC

Typography

• primary: Inter — Inter
• heading: Bricolage Grotesque — Bricolage Grotesque

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#EDF0F5, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#22A1BC, textColor=#FFFFFF, borderRadius=24px, shadow=none
• buttonSecondary: background=#05252B, textColor=#53B2C6, borderColor=#0B4957, borderRadius=16px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: artists, live event organizers, and creators

Laylo Brand in the Wild

• Understanding and Implementing Fan Engagement Platforms • Laylo
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• Laylo Drop Pages | Landing pages that convert 7x better
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• How to Release Music as an Independent Artist • Laylo
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• Laylo blog | Discover how to drop everything
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• How to Release Music as an Independent Artist • Laylo
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• Ariana Grande London Presale: How to Use Your Unique Code • Laylo
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Working with these fonts

Not found on Google Fonts? CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.