# Layerup Brand Identity

A complete profile of **Layerup**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field   | Value     |
|---------|-----------|
| Primary | #EDF5FF   |
| Accent  | #0026E6   |
| Body Font   | Inter     |
| Heading Font | Inter     |

## Color Palette

- primary: #EDF5FF
- secondary: #757693
- accent: #0026E6
- background: #EDF5FF
- textPrimary: #6D7383
- link: #6D7383

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: 
- Favicon: [favicon.ico](https://www.uselayerup.com/favicon.ico?favicon.b2d23c33.ico)
- Social card (og:image):

## UI Components

- buttonPrimary: background=#0026E6, textColor=#FFFFFF, borderRadius=9999px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px
- buttonSecondary: background=#F3F4F6, textColor=#4B5563, borderRadius=9999px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: insurance and financial services professionals

## Layerup Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Layerup - AI Agents for Insurance and Financial Services**  
  - Image:   
  - Source: [Layerup Website](https://www.uselayerup.com/)  
- **Layerup - Contact Us - Request a Demo of AI Agents for Financial Services**  
  - Image:   
  - Source: [Contact Page](https://www.uselayerup.com/contact)  
- **Maximizing Multi-Channel Outreach Using AI Agents - Layerup Blog**  
  - Image:   
  - Source: [Blog Post](https://www.uselayerup.com/blog/maximizing-multi-channel-outreach-using-ai-agents)  
- **Layerup - AI Agents for Insurance and Financial Services**  
  - Image:   
  - Source: [Layerup Website](https://www.uselayerup.com/)  
- **Layerup - Blog - AI Agents, Voice AI & Financial Services Automation**  
  - Image:   
  - Source: [Blog](https://www.uselayerup.com/blog)  
- **Layerup - Blog - AI Agents, Voice AI & Financial Services Automation**  
  - Image:   
  - Source: [Blog](https://www.uselayerup.com/blog)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#EDF5FF",
  "secondary": "#757693",
  "accent": "#0026E6",
  "background": "#EDF5FF",
  "textPrimary": "#6D7383",
  "link": "#6D7383"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter"
   ],
   "body": [
    "Inter"
   ],
   "paragraph": [
    "Inter"
   ]
  },
  "fontSizes": {
   "h1": "44px",
   "h2": "40px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#0026E6",
   "textColor": "#FFFFFF",
   "borderRadius": "9999px",
   "borderRadiusCorners": {
    "topLeft": "9999px",
    "topRight": "9999px",
    "bottomRight": "9999px",
    "bottomLeft": "9999px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px"
  },
  "buttonSecondary": {
   "background": "#F3F4F6",
   "textColor": "#4B5563",
   "borderRadius": "9999px",
   "borderRadiusCorners": {
    "topLeft": "9999px",
    "topRight": "9999px",
    "bottomRight": "9999px",
    "bottomLeft": "9999px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.uselayerup.com/_next/image?url=%2Fimages%2Flogo%2Flogo-light.png&w=256&q=75",
  "favicon": "https://www.uselayerup.com/favicon.ico?favicon.b2d23c33.ico",
  "ogImage": "https://uselayerup.com/images/banner/banner.png",
  "logoHref": "/",
  "logoAlt": "logo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 1,
  "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Layerup'.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 1,
   "text": "Insurance Claims",
   "reasoning": "Button #1 uses the vibrant brand color #0026E6, which is a strong indicator of a primary call-to-action. The text 'Insurance Claims' suggests a key action related to the site's focus on insurance services."
  },
  "secondary": {
   "index": 2,
   "text": "Collections",
   "reasoning": "Button #2 has a different background color (#F3F4F6) and serves as a secondary action with less emphasis, suitable for a secondary CTA."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "insurance and financial services professionals"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 1,
    "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Layerup'.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}
```