Layerup Brand Identity

A complete profile of Layerup's visual system — colors, typography, components, and personality — extracted from https://www.uselayerup.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.uselayerup.com/

primary

#EDF5FF

rgb(237, 245, 255)

secondary

#757693

rgb(117, 118, 147)

accent

#0026E6

rgb(0, 38, 230)

background

#EDF5FF

rgb(237, 245, 255)

textPrimary

#6D7383

rgb(109, 115, 131)

link

#6D7383

rgb(109, 115, 131)

Typography

Each font links to its Google Fonts page where available.

primary

Inter

Inter Google Fonts →

heading

Inter

Inter Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Layerup's actual button styles.

Button Primary

buttonPrimary

background #0026E6 textColor #FFFFFF borderRadius 9999px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px

Button Secondary

buttonSecondary

background #F3F4F6 textColor #4B5563 borderRadius 9999px shadownone

Brand Personality

Tone: professional Energy: medium Audience: insurance and financial services professionals

Layerup Brand in the Wild

Image: uselayerup.com

Source: uselayerup.com

Image: uselayerup.com

Source: uselayerup.com

Image: uselayerup.com

Source: uselayerup.com

Image: uselayerup.com

Source: uselayerup.com

Image: uselayerup.com

Source: uselayerup.com

Image: uselayerup.com

Source: uselayerup.com

Frequently Asked Questions

What is Layerup's primary brand color?

Layerup's primary brand color is #EDF5FF. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Layerup use?

Layerup uses #0026E6 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Layerup use?

Layerup uses Inter as the primary typeface across body and headings.

Does Layerup use a light or dark theme?

Layerup's primary site uses a light color scheme, with a background of #EDF5FF.

Where can I find Layerup's logo?

Layerup's logo is available directly on their site (https://www.uselayerup.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.uselayerup.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Layerup.

Methodology

Brand data on this page was extracted from https://www.uselayerup.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Layerup.